Just because you do not have the capital of national brands, does not mean you cannot rank next to, or even above the national competition. Research shows that companies spend an average of 7.5 percent… [Read more]
Why You Should Avoid Free Website Builder Sites
Nearly 400 new websites are created every minute. Unfortunately, only a small fraction of these sites will go on to be successful. One of the biggest reasons some websites do not do as well as… [Read more]
How Do I Increase User Engagement on My Insurance Website?
Most insurance marketing campaigns focus on increasing traffic to websites. However, once all of this traffic arrives, how do you keep readers on your website? The question of user engagement is more simple to answer… [Read more]
White Hat SEO: Ranking the Right Way
In search engine optimization (SEO), white hat refers to the use of optimized strategies and techniques that follow all search engine rules and policies. White hat SEO is designed to help your website perform better… [Read more]
The Pros & Cons of Search Engine Marketing For Dentists
Search engine optimization and search engine marketing may sound like similar marketing strategies , but the two refer to distinct digital marketing techniques, each with its own pros and cons. As a dental professional, you… [Read more]
Top 5 Law Firm Marketing Strategies
Internet marketing has many rewards, but figuring out the best strategies for your law firm can be difficult. Should you use search engine optimization or search engine marketing? What’s the difference between SEO and content… [Read more]
4 Internet Marketing Strategies for Dentists
Are you looking for ways to increase the number of patients your dental practice sees on a regular basis? If so, know that the right internet marketing strategies can make a big difference. An effective… [Read more]
How to Identify Valuable Keywords For Law Firms
Keyword research is a critical component of effective SEO for law firms. There are several factors to consider when selecting keywords, and it’s important to choose the ones that will give your law firm the… [Read more]
Ad Retargeting and Why it is Useful For Insurance Agencies
Many insurance agencies are concerned with increasing traffic to their websites. They hope that more web traffic will attract more clients who will purchase insurance products after visiting the site and becoming familiar with the… [Read more]