Digital marketing goes beyond putting together an amazing law firm marketing plan. In order to know what is working (and what is not) it is important to track your campaign using key performance indicators, or… [Read more]
Why Dentists Need to Drop Direct Mail Advertising and Engage in Email Marketing
For many people, checking the mail is more of a chore than necessary. Many people feel inundated with junk mail and unsolicited ads asking them to apply for this credit card or sign up for… [Read more]
How to Improve Your Law Firm Website Design
Your law firm might have the most intelligent lawyers, the best research team, and the highest win rate in the area, however, potential clients will never know that if your firm’s website is out of… [Read more]
Why Python is Among the Top Programming Languages to Learn
In the last few years, the Python programming language has become a premier choice in modern software development, data analysis, and infrastructure management. Dating back to 1991, Python is a relatively new programming language that… [Read more]
How to Rank Above National Brands with a Fraction of Their Budget
Just because you do not have the capital of national brands, does not mean you cannot rank next to, or even above the national competition. Research shows that companies spend an average of 7.5 percent… [Read more]
Why You Should Avoid Free Website Builder Sites
Nearly 400 new websites are created every minute. Unfortunately, only a small fraction of these sites will go on to be successful. One of the biggest reasons some websites do not do as well as… [Read more]
How Do I Increase User Engagement on My Insurance Website?
Most insurance marketing campaigns focus on increasing traffic to websites. However, once all of this traffic arrives, how do you keep readers on your website? The question of user engagement is more simple to answer… [Read more]
White Hat SEO: Ranking the Right Way
In search engine optimization (SEO), white hat refers to the use of optimized strategies and techniques that follow all search engine rules and policies. White hat SEO is designed to help your website perform better… [Read more]
The Pros & Cons of Search Engine Marketing For Dentists
Search engine optimization and search engine marketing may sound like similar marketing strategies , but the two refer to distinct digital marketing techniques, each with its own pros and cons. As a dental professional, you… [Read more]