Most law firms focused on marketing their business understand that search engine optimization, or SEO, is a critical factor in helping new clients find their site. Many, however, underestimate the need for proper keyword research…. [Read more]
White Hat SEO: Ranking the Right Way
In search engine optimization (SEO), white hat refers to the use of optimized strategies and techniques that follow all search engine rules and policies. White hat SEO is designed to help your website perform better… [Read more]
The Pros & Cons of Search Engine Marketing For Dentists
Search engine optimization and search engine marketing may sound like the same thing, but the two phrases refer to distinct dental marketing techniques. Each has its own pros and cons, and a dental marketing agency… [Read more]
Top 5 Law Firm Marketing Strategies
Internet marketing has many rewards, but figuring out the best strategies for your law firm can be difficult. Should you use search engine optimization or search engine marketing? What’s the difference between SEO and content… [Read more]
4 Internet Marketing Strategies for Dentists
Are you looking for ways to increase the number of patients your dental practice sees on a regular basis? If so, know that the right internet marketing strategies can make a big difference. An effective… [Read more]
How to Identify Valuable Keywords For Law Firms
Keyword research is a critical component of effective SEO for law firms. There are several factors to consider when selecting keywords, and it’s important to choose the ones that will give your law firm the… [Read more]
Ad Retargeting and Why it is Useful For Insurance Agencies
Many insurance agencies are concerned with increasing traffic to their websites. They hope that more web traffic will attract more clients who will purchase insurance products after visiting the site and becoming familiar with the… [Read more]
Backlinks: What Are They & Why Are They Important?
Backlinks are an essential component of search engine optimization (SEO) and a vital part of a website’s performance. If you are new to SEO, you may have heard a variety of terms such as “backlinks,”… [Read more]
Why the Details of Your Law Firm Website Will Generate Leads
Imagine you’re attending an important meeting with a client. You’ve studied their case, collected all of the information necessary, and are confident in your ability to handle everything and get them what they need. What… [Read more]