As digital marketing became a bigger part of business’s marketing strategies, many chose to take on the task themselves. However, marketing departments soon became overwhelmed at the speed at which best practices in the area… [Read more]
What Is On Page SEO?
While you may be familiar with search engine optimization (SEO), on page SEO is a different beast altogether. On page SEO refers to the optimization of internal pages of a website to provide additional context… [Read more]
How Does SEO Work?
Few businesses realize that the way they construct their website and online content can be a marketing tool in and of itself. Through SEO, or search engine optimization, you and your marketing team can create… [Read more]
Benefits of SEO Services For Small Businesses
Many small business owners have likely heard of SEO services such as content marketing, website design, and social media marketing. However, many business owners don’t know how SEO can help their business, let alone how… [Read more]
Digital Marketing Tips for Small Businesses
Without the capital of larger companies and corporations, small businesses must depend on effective marketing strategies to keep them afloat. Yet, even today, many small businesses are spending their marketing dollars on billboards and magazine… [Read more]
Top 8 Reasons to Consider a Digital Marketing Internship
The digital marketing landscape is continuing to evolve at a rapid rate with global spending nearing $100 billion annually, according to a Moore Stephens survey. In a high-tech world where digital mediums are heavily relied… [Read more]
SEO vs. SEM: What You Need to Know
Search engine optimization (SEO) and search engine marketing (SEM) feature similar marketing concepts, making the terms difficult to distinguish. Although the two are often used interchangeably, they do have some distinct differences. Search engine optimization… [Read more]
Social Media For Dentists: The Dos & The Do Nots
Social media is no longer just for sharing cute photos of cats and summer vacations anymore. Social media is increasingly becoming a powerful component of top-tier service industry marketing strategies and for good reason. With… [Read more]
White Hat SEO vs. Black Hat SEO
In search engine optimization (SEO), there are three different colored ‘hats:’ white, black, and grey. Each different color designates whether the SEO methods used are genuine or malicious. White hat SEO refers to the use… [Read more]