The digital marketing landscape is continuing to evolve at a rapid rate with global spending nearing $100 billion annually, according to a Moore Stephens survey. In a high-tech world where digital mediums are heavily relied… [Read more]
SEO vs. SEM: What You Need to Know
Search engine optimization (SEO) and search engine marketing (SEM) feature similar marketing concepts, making the terms difficult to distinguish. Although the two are often used interchangeably, they do have some distinct differences. Search engine optimization… [Read more]
Social Media For Dentists: The Dos & The Do Nots
Social media is no longer just for sharing cute photos of cats and summer vacations anymore. Social media is increasingly becoming a powerful component of top-tier service industry marketing strategies and for good reason. With… [Read more]
White Hat SEO vs. Black Hat SEO
In search engine optimization (SEO), there are three different colored ‘hats:’ white, black, and grey. Each different color designates whether the SEO methods used are genuine or malicious. White hat SEO refers to the use… [Read more]
Top 7 Hidden Benefits of Email Marketing
Email marketing, simply put, is the use of email newsletters to promote products or services. However, it can achieve more results for your business than you might expect. With the right strategy, it can be… [Read more]
How to Effectively Utilize Content Marketing Services
Content marketing services is a widely-used element of strategic digital marketing that is focused on the creation and sharing of content to an online audience. Instead of forcing a sales pitch on potential customers, content… [Read more]
The Top 6 Advantages of Web Marketing For Dentists
Have you heard yet? Digital marketing is one of the best ways to inform people about your dental practice. It is effective, affordable, and easy to get started. With web marketing for dentists, you can… [Read more]
Top Benefits of Working With Insurance Marketing Agencies
Running an insurance agency is difficult enough without having to worry about how you’re going to market it. After dealing with branding, hiring employees, developing your insurance products, and securing an office, marketing may be… [Read more]
Attorney Web Marketing 101
In an industry that relies heavily on traditional ads, such as newspapers and direct mail, law firms generally do not think of attorney web marketing when spreading the word about their firm. However, there are… [Read more]