Digital marketing is the marketing of certain products or services via digital technologies such as websites, search engines, email, social media, or mobile apps. Through digital marketing services, businesses are able to develop a strong… [Read more]
The Marketing Research Process In Five Steps
The marketing research process is the first step any successful brand takes to determine how to direct their marketing efforts. This allows businesses to get a read on their industry, competitors, target audience, and general… [Read more]
How Dentists Can Increase Their Revenue with Digital Marketing
Did you know? Whether from a specialist network or from current patients, the majority of dentists only bring in new patients from referrals. However, since referrals are limited to personal connections, you can only go… [Read more]
The Importance of Local SEO
Search engine optimization (SEO) is the common practice of implementing online tactics to optimize websites and naturally increase their visibility and rank in the search engine results pages (SERPs). While general SEO can help your… [Read more]
What Is Black Hat SEO?
Search engine optimization (SEO) is a set methods used to yield a high ranking on the search engines results pages (SERPs) by optimizing the relevancy, accessibility and quality of your content and web pages overall…. [Read more]
Insurance Digital Marketing Plans
For many years, brokers and agencies in the insurance industry have acquired leads through traditional marketing methods, including word-of-mouth and face-to-face interactions. Although these ways of acquiring leads have proven to be effective, the introduction… [Read more]
How Insurance Agencies Can Benefit From Digital Marketing
Advertising your insurance products can often seem like a huge chore, especially for individual brokers or smaller insurance companies who may already feel overwhelmed by the day to day tasks of running a business. Furthermore,… [Read more]
Eight Ways to Increase Website Traffic
As you work to improve your website’s rankings, you may spend a lot of time looking at the visibility data of your website. If you are inexperienced, you may not understand what is causing your… [Read more]
8 Tips for Effective Content Generation
Content generation is the development of any type of content used to share information online. Email newsletters, audio, videos, media messages, blog posts, articles, and illustrated graphics are just a few examples of content. Content… [Read more]