Elijah Millard

The long-term success of every business lies in marketing. Marketing helps get the word out about a particular business by creating awareness about a brand, product or service. It can also boost sales and enhance… [Read more]

The field of personal injury law is highly competitive. To remain relevant in a crowded marketplace, it is essential for law firms to stand out. The right law firm marketing ideas can help personal injury… [Read more]

According to research from American Bar, approximately 40 percent of all law firms do not have a website. An additional 35 percent have not engaged in any type of online marketing in at least three… [Read more]

Running a successful law firm requires a detailed analysis of sales, finances and similar results. This is commonly achieved through the tracking of law firm metrics, otherwise known as KPIs (key performance indicators). Law firm… [Read more]

Artificial intelligence presents substantial opportunities for businesses, according to Techgrabyte, and is expected to increase global GDP by as much as 14 percent over the next decade. Digital marketing tools and techniques give law firms… [Read more]

Content marketing is a long-term advertising strategy that can help law firms build rapport and credibility with their target audience. Quality content also helps prospects find a particular law firm by increasing brand visibility and… [Read more]

The U.S. legal market is growing at a rapid rate. According to the American Bar Association, there are more than 1.1 million licensed attorneys in the United States and more entering the industry every day…. [Read more]

Search engine optimization (SEO) helps small businesses like law firms create user-friendly websites that rank higher in the search engines. SEO can also help build brand awareness, bring in more qualified leads and increase conversion… [Read more]