Marketing does not stop after your insurance marketing campaign has been launched. Developing a comprehensive strategy that uses a variety of marketing techniques to increase lead generation is only the first step. It is also… [Read more]
What Are The Most Essential Law Firm KPIs?
Digital marketing goes beyond putting together an amazing law firm marketing plan. In order to know what is working (and what is not) it is important to track your campaign using key performance indicators, or… [Read more]
Digital Marketing For Dentists 101
Advertising is a tried-and-true way to tell people about your dental practice and begin attracting new patients. Digital marketing, however, is not often considered when it comes time to develop a marketing plan. Digital marketing… [Read more]
Content Marketing For Law Firms 101
Thanks to the Internet, there are now dozens of ways to market your law firm and spread the word about your services. One of the simplest and most effective ways is through law firm content… [Read more]
The Benefits Of A Digital Marketing Internship
Today, more and more young professionals are making impressive strides in the world of digital marketing. If you have a strong desire to hone a particular set of skills, an internship is an effective (and… [Read more]
Setting KPIs For Your Dental Marketing Campaign
Key performance indicators (KPIs) are a critical tool in digital marketing for dentists. KPIs are measurable goals that your practice can use to determine the best course of action when developing and launching a marketing… [Read more]
Why Organic SEO For Insurance Agents Is Essential
The term “organic SEO” has become a marketing buzzword in recent years. Digital marketers can use organic SEO (search engine optimization) for independent insurance agents to help their websites appear higher in search results, effectively… [Read more]
How Insurance Marketing Can Help Your Agency Grow Its Client Base
Clients are the driving force behind every insurance agency. While it can be helpful to an agency’s bottom line when existing clients sign on for additional insurance plans, the real growth is made when the… [Read more]
How Dental Social Media Marketing Can Benefit Your Practice
Social media is more than just a way to keep up with your friends and share fun links and photos. It can be a powerful tool in a dental marketing agency’s strategy to help your… [Read more]