Google releases one or more changes to improve its search engines on a daily basis. Many of these minor updates are not noticeable but several times a year, the world’s most popular search engine makes… [Read more]
Why Insurance Agencies Should Utilize A/B Testing
When it comes to online marketing for insurance agents, data is the most important factor. Data can tell you a lot about how your digital marketing campaigns are performing, whether or not your website is… [Read more]
Tips for Hospice Marketing in 2020
The healthcare industry is constantly changing, making it important for organizations to keep pace to maintain success. A large part of any business’s operations, including healthcare organizations, includes marketing. Healthcare marketing requires a combination of… [Read more]
Recommended Books for Executives to Improve Marketing & Sales Departments
Executives require a certain set of skills to be successful in marketing and sales. The right books for executives can help develop and hone these skills. As a leader, it is your responsibility to train… [Read more]
How To Improve Recruiting With SEO
Recruiting has become more challenging over the last few years. As more and more industries become saturated with businesses, competition grows making it difficult to attract top talent. Search engine optimization (SEO) has been found… [Read more]
How To Write SEO-Friendly Alt Text for Your Images
Alt text may look like a jumble of words and characters, its underlying meaning can play an important role in your SEO efforts. Also referred to as “alt descriptions or “alt attributes,” alt (alternative) text… [Read more]
Why Email Marketing Is Important
If you want to build stronger relationships with your current customers, prospects, leads, and past clients, having an effective email marketing campaign is crucial. As the digital marketing landscape continues to evolve at a rapid… [Read more]
Why You Should Avoid Free Website Builders
Free website builders like Wix and Squarespace are certainly enticing to small businesses. While an online presence is essential today, not all startups feel that they have the funds to create a functional website from… [Read more]
How To Optimize Google My Business
Having a fully-optimized Google My Business (GMB) listing is key for local SEO success. By establishing a listing for your business on Google, you can put your company in front of people who are searching… [Read more]