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Jonathan Gessert

digital marketing agency developing a website that will have 100 percent uptime

By Jonathan Gessert
February 15, 2019

The Benefits of Having 100% Website Uptime

Website uptime is a measure of the percentage of time that your website is online and available for your users. When your site is ‘down,’ you are essentially losing business as your customers are not… [Read more]

the website design of a business website on a computer, laptop, tablet, and smart phone

By Jonathan Gessert
February 6, 2019

Why Your Website Design is Impacting Your Sales

As a business, your website directly reflects your brand. Maintaining an accessible, well-designed website can demonstrate your levels of professionalism and attention to detail. A poorly designed site, in contrast, can have the opposite effect;… [Read more]

emails being sent to the client base of an insurance agency which is a very useful tool for marketing automation

By Jonathan Gessert
January 28, 2019

How Can Marketing Automation Improve Your Marketing?

Marketing automation is a powerful tool that can help scale your organization at a faster rate. As with most business procedures, marketing is often a repetitive process. From lead generation, segmentation, and nurturing, to workflow… [Read more]

lawyer holding a search query box representing law firm seo

By Jonathan Gessert
December 28, 2018

Law Firm PSA: Building A Bigger Client Directory By Building Links

Consumers are constantly bombarded with advertisements during their commutes, when they read magazines, and while watching TV. However, many of these ads fail to make an impact. People view them passively, while they are trying… [Read more]

an attorney writing about a case study to showcase his previous work for a part of his law firm marketing campaign

By Jonathan Gessert
December 13, 2018

Why Case Studies Are Beneficial For Your Law Firm Marketing Strategy

Creating content for your law firm marketing plan doesn’t have to be all blog posts and FAQ pages. Writing detailed, engaging case studies that showcase your previous work can be a fresh take that still… [Read more]

a coffee mug next to a phone and a laptop that shows an email that was received from a customer as a part of an email marketing campaign for a local business

By Jonathan Gessert
December 10, 2018

Top 7 Hidden Benefits of Email Marketing

In simple terms, email marketing is the use of email to promote products or services. However, that is not all email marketing can achieve. With the right email marketing strategy, you can develop relationships with… [Read more]

a dentist servicing a patient that is already well established with the practice but was able to recommend his friends through dental internet marketing

By Jonathan Gessert
December 5, 2018

How to Perform a Successful Dental Internet Marketing Campaign

Grow and expand your dental practice with an effective internet marketing campaign. A solid campaign can help increase website traffic, convert traffic to qualified leads, and boost brand awareness and visibility. There are a number… [Read more]

an employee of an insurance marketing agency creating a writing a search engine marketing strategy that can help increase the book of clients for any insurance company

By Jonathan Gessert
November 29, 2018

Is Your Insurance Agency Properly Utilizing SEM?

There are dozens of insurance marketing methods to use in your efforts to grow your agency’s business. When used together, they can create a powerful and effective strategy. However, it’s important to ensure that each… [Read more]

a diagram showing search engine optimization and relevant keywords that are similar to it to represent Northern Virginia SEO

By Jonathan Gessert
November 26, 2018

The Current State of Northern Virginia SEO

Search engine optimization (SEO) is a proven marketing discipline used to boost the number and quality of visitors to a website by improving rankings in the search results. In Northern Virginia, ranking in the search… [Read more]

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