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Jonathan Gessert

google logo when updating

Jonathan Gessert
By Jonathan Gessert
September 20, 2021

Google’s June 2021 Core Algorithm Update Overview

Google releases one or more changes to improve its search engines on a daily basis. Many of these minor updates are not noticeable but several times a year, the world’s most popular search engine makes… [Read more]

A/B testing being performed for an insurance agency

Jonathan Gessert
By Jonathan Gessert
July 9, 2020

Why Insurance Agencies Should Utilize A/B Testing

When it comes to online marketing for insurance agents, data is the most important factor. Data can tell you a lot about how your digital marketing campaigns are performing, whether or not your website is… [Read more]

a woman receiving hospice treatment after discovering the practice through hospice marketing

Jonathan Gessert
By Jonathan Gessert
April 29, 2020

Tips for Hospice Marketing in 2020

The healthcare industry is constantly changing, making it important for organizations to keep pace to maintain success. A large part of any business’s operations, including healthcare organizations, includes marketing. Healthcare marketing requires a combination of… [Read more]

Male business coach speaker in suit give flipchart presentation

Jonathan Gessert
By Jonathan Gessert
February 17, 2020

Recommended Books for Executives to Improve Marketing & Sales Departments

Executives require a certain set of skills to be successful in marketing and sales. The right books for executives can help develop and hone these skills. As a leader, it is your responsibility to train… [Read more]

Human Resource Management and Recruitment and Hiring concept

Jonathan Gessert
By Jonathan Gessert
February 10, 2020

How To Improve Recruiting With SEO

Recruiting has become more challenging over the last few years. As more and more industries become saturated with businesses, competition grows making it difficult to attract top talent. Search engine optimization (SEO) has been found… [Read more]

Web crawler analyzing site for alt text

Jonathan Gessert
By Jonathan Gessert
February 3, 2020

How To Write SEO-Friendly Alt Text for Your Images

Alt text may look like a jumble of words and characters, its underlying meaning can play an important role in your SEO efforts. Also referred to as “alt descriptions or “alt attributes,” alt (alternative) text… [Read more]

man reviewing his email marketing campaign on a tablet

Jonathan Gessert
By Jonathan Gessert
September 20, 2019

Why Email Marketing Is Important

If you want to build stronger relationships with your current customers, prospects, leads, and past clients, having an effective email marketing campaign is crucial. As the digital marketing landscape continues to evolve at a rapid… [Read more]

woman frustrated by a free website builder

Jonathan Gessert
By Jonathan Gessert
September 9, 2019

Why You Should Avoid Free Website Builders

Free website builders like Wix and Squarespace are certainly enticing to small businesses. While an online presence is essential today, not all startups feel that they have the funds to create a functional website from… [Read more]

magnifying glass representing how to optimize google my business account

Jonathan Gessert
By Jonathan Gessert
August 26, 2019

How To Optimize Google My Business

Having a fully-optimized Google My Business (GMB) listing is key for local SEO success. By establishing a listing for your business on Google, you can put your company in front of people who are searching… [Read more]

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