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1900 Reston Metro Plaza, Ste 600, Reston, VA 20190
  • About
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  • Portfolio
Book Consultation
Speak To A Strategist

Digital Marketer

Description:

321 Web Marketing is an active digital marketing agency with clients across a variety of industries. We are seeking an experienced digital marketer to be responsible for SEO-driven content planning and production, as well as analyzing and optimizing search campaigns. The ideal candidate will possess a strong background in conducting keyword research, planning/creating content, and proactively working with clients. This is an exciting role at a small marketing firm where you will have the opportunity to be challenged, broadly develop your skills, and make a meaningful contribution from week one.

While the day-to-day tasks of a Digital Marketer will vary, you can regularly expect to:

- Manage client relationships over the phone, via email or utilizing customer service software (we use Zendesk)
- Employ omni-channel marketing best practices and strategies to meet customer’s business needs and goals
- Work alongside various specialists (content writers, web developers, etc.) involved in the implementation and management of our client’s digital assets
- Report and analyze results using webmaster tools, website analytics services, and other KPI tracking software
- Monitor campaign results to optimize click-through and conversion rates
- Conduct keyword research for SEO-driven content planning using link research tools
- Produce original SEO-driven content (blog articles, social media posts, emails, press releases and more) under tight deadlines
- Review, approve and ensure adherence to 321 Web Marketing content quality standards
- Communicate results and strategic recommendations in monthly client calls

Educational Requirements:

  • Bachelor’s Degree, or equivalent combination of experience and education

Required Qualifications:

  • Strong understanding of current Google algorithm
  • Front-end & back-end WordPress management
  • Planning & preparing SEO driven content
  • Keyword research
  • Create reports based off Google Analytics
  • Creating & implementing Google AdWord campaigns
  • Perform outreach campaigns
  • Fundamental HTML & CSS knowledge
  • Significant knowledge with social media platforms (Facebook, Twitter, LinkedIn, Instagram)
  • Excellent verbal & written communication skills

Preferred Qualifications:

  • Experience in Photoshop
  • Experience with Mailchimp
  • Experience with Hootsuite
  • Experience developing & executing social media marketing campaigns

Fill out the application below to get started!
  • Upload your resume and one or more work samples that demonstrate your coding/development ability and/or style.
    Drop files here or
    Accepted file types: pdf, doc, docx, rtf, Max. file size: 5 MB, Max. files: 3.
    • Please explain your writing experience in 300 words or less.
    • This field is for validation purposes and should be left unchanged.

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