Search engine optimization (SEO) and search engine marketing (SEM) feature similar marketing concepts, making the terms difficult to distinguish. Although the two are often used interchangeably, they do have some distinct differences. Search engine optimization… [Read more]
In search engine optimization (SEO), there are three different colored ‘hats:’ white, black, and grey. Each different color designates whether the SEO methods used are genuine or malicious. White hat SEO refers to the use… [Read more]
Search engine optimization (SEO) is a proven marketing technique used to boost the number and quality of visitors to a website by improving a website’s ranking in the search results. In Northern Virginia, ranking in… [Read more]
Most businesses rely on a website to attract potential customers, provide important information, and drive sales. However, the “build and they will come” approach rarely ever works in the digital world. Instead, businesses must rely… [Read more]
Have you heard yet? Digital marketing is one of the best ways to inform people about your dental practice. It is effective, affordable, and easy to get started. With web marketing for dentists, you can… [Read more]
Many attorneys attempt to market their legal services through traditional methods such as television or newspaper ads. However, they are not aware of the results that digital marketing can provide for their firm. Powered by… [Read more]
Most marketing focuses on spreading a business’s message to as many people as possible over wide areas. Dental practices, however, know that their ideal client base is right in their backyards. Search engine optimization, or… [Read more]
Backlinks are an essential component of search engine optimization (SEO) and a vital part of a website’s performance. If you are new to SEO, you may have heard a variety of terms such as “backlinks,”… [Read more]
Most marketers know that search engine optimization, or SEO, is an important element of any marketing plan. But how do you know which keywords will generate the best rankings? By conducting keyword research, you can… [Read more]
