Clients are the driving force behind every insurance agency. While it can be helpful to an agency’s bottom line when existing clients sign on for additional insurance plans, the real gains are made when the agency can expand its client base and create the opportunity to sell more services to even more clients. A digital marketing agency can assist your agency in creating a digital insurance marketing plan that increases your client base within just a few months. Here are some techniques the agency may use to boost your clientele and how they can benefit your insurance business.
Search Engine Optimization
Search engine optimization can help people who are looking for services similar to yours find your agency online. SEO involves inserting frequently-searched keywords into your web content to make it easier for search engines to find your site when people type those keywords into the search bar. For example, placing words like “car insurance for teens” in the headers, blogs, and even URLs of your site can help it rank higher in the results shown when people search for that term. Ranking highly is important because people tend to consider sites that are ranked highly to be more relevant and trustworthy. In addition, few people typically click past the first page of results. Optimizing your web pages in this way can therefore boost the number of potential clients finding your site. Best of all, SEO is relatively inexpensive compared to other forms of marketing, making it an effective investment.
Social Media Marketing
Your next customer could be scrolling through their Instagram, Twitter, or Facebook news feeds at this very moment. Each platform is used more heavily by a different demographic and customer type, making it relatively easy for your agency to target the people who are most likely to become customers. Showing the right ad to the right person can make a huge difference in your client base. In addition to placing ads on social media sites, you can create profiles for your insurance agency and interact with fellow users in a more organic manner. Answering questions, sharing experiences, and offering advice the way any other person would humanizes your agency and differentiates it from competitors who prefer to keep their distance. People are more likely to purchase insurance from a company that they think is relatable and has their best interests at heart, and social media marketing is therefore worth the effort.
Through email marketing, you can remind people who have signed up to receive information from your agency about the services you can offer them should they become clients. Email marketing allows you to specifically target particular segments of your address list, showing that you understand their needs an think of them on a more personal level. For example, you may send a person who has provided information about their age newsletters on car insurance or on homeowners insurance depending on that demographic. Emails are also easy to send to friends, and a current subscriber may send a newsletter with particularly helpful information to someone who may also find the content useful.
Not only can your client base grow by providing subscribers with trustworthy information, it can also expand by recommendations from trusted friends and family members who already receive your newsletters. Sharing an email takes a single click, and people who already like your content have little to lose by passing it along.
Quality content shouldn’t be restricted to your email newsletters. Content about the new services, frequently asked questions, and explanations of how to choose the right insurance can show potential customers that you are an industry leader that understands the needs of today’s insurance clients. People are more likely to give their business to such a knowledgeable source of information. In addition, content is the perfect place to insert SEO-friendly keywords that can further boost your traffic and qualified leads. Finally, quality content promotes brand awareness. People who frequently see your blog posts, photos, and other pieces throughout the day can develop a strong preference for your brand, as they will be more familiar with it than those of your competitors. As most people are more likely to trust a name that they have seen before rather than one that appears to be less well-known, brand recognition can be crucial to gaining more clients.
All of these forms of digital marketing can provide your agency with valuable data. While it can be impossible to measure the impact of a print ad, digital marketing allows you to see exactly how many people have seen, clicked, and shared your content, as well as their location and other demographic data. This information can be used to evaluate the effectiveness of your ad campaign and make changes to improve it in the future. For example, you may update your email newsletter subject lines depending on how many people are actually opening those emails. Using the data collected from your ad campaigns can help your digital marketing agency determine how to improve the campaign in the future, which in turn helps you create content that is more valuable to potential clients than before. By providing clients with even more specifically targeted content based on the results of your campaign, you can make your insurance agency an even more attractive option and get the attention of more potential clients.
Hiring a Digital Marketing Agency
321 Web Marketing has extensive experience in using digital marketing techniques to help insurance agencies grow their client bases. The agency can create content, research keywords, design a new website, and manage social media accounts, among other services. 321 Web Marketing works with your existing marketing department or develops a new plan from scratch, generating qualified leads on a daily basis within six months of launching a new campaign. To speak with a professional digital marketing agency about your insurance marketing needs or to receive a free digital insurance marketing evaluation, call 321 Web Marketing at 703-810-7557 or contact us through our website.