You know that you need law firm marketing services, but it’s difficult to choose a law firm marketing agency that will reliably deliver results. When people don’t review agencies like they do hotels, making that decision can be difficult. How do you know who to trust with your valuable marketing dollars? Thankfully, numbers don’t lie, so 321 Web Marketing is pulling back the curtain on two of their most successful law firm marketing campaigns to show you what could be in your future.
The Benefits of Law Firm Marketing
Digital marketing has several major benefits that put it above traditional forms of marketing. First, it is a far more targeted approach. While a newspaper ad is shown to people no matter their interest in the content, digital ads can be shown only to those people most likely to receive the message well. This targeted audience can be determined based on demographic information widely available to digital marketers online. Targeting your message in this way not only saves money, it can also increase conversion rates and website traffic.
This type of marketing also provides your law firm with data that can be otherwise difficult to obtain. Your law firm marketing agency can determine how many people visit your website each day, how long they spend on the site, and which pages they are viewing. You can also discover which keywords people typically use when they seek legal assistance online. This information can help you tailor your site to the needs of your ideal client base and insert keywords that will help them find your site, ensuring that the most relevant audience sees your information. Keywords can easily be updated as well, and this data can therefore help your site stay more relevant as the legal industry changes.
A strong digital presence can help your site rank higher in search results and become more visible on social media. These can, in turn, help create a sense of brand recognition and loyalty, attracting more potential clients to your site. People are more likely to recommend a brand they trust to their friends, further increasing your reach with little additional effort.
Client 1 in Gainesville, VA
321 Web Marketing took this client from zero users per month to 162 per month as of August 2018. They have been working together for over five years to maintain a robust marketing plan that includes the use of 9,166 keywords, up from 45 at the start of their partnership. Each of these keywords is designed to help new clients continually find the client’s website when they search for legal help.
Referrals for the client have also increased dramatically. Referring domains, or websites, have gone from 34 to 293, with individual referring pages increasing from 195 to 1,097. These pages and websites are critical in helping increase the legitimacy of the client’s website. Search engines are far more likely to display links to websites that appear trustworthy, and referrals from outside websites are an easy way to demonstrate that people recognize the site as a credible source of information.
Client 2 in Atlanta, GA
321 Web Marketing has been working with this second client for just over two years, but the results are no less significant. The case shows that you can expect to see meaningful results in a relatively short period of time, given the right tools.
This client increased its users per month from zero at the start of its partnership with 321 Web Marketing and now enjoys more than 4,000 users per month as of August 2018. Its keyword use has also increased at a fast clip, from 734 to begin with to 3,047 today. These metrics help show how much this client has been able to grow in just two years.
Referring links have also seen a significant increase. The client had 31 referring domains and 107 referring pages just over two years ago. Now, it has received recommendations from 244 domains and 1,650 pages, both of which help spread the word about the client and its services.
Hiring a Law Firm Marketing Agency
In both case studies presented, 321 Web Marketing’s research and digital marketing techniques have helped its clients expand their businesses and gain more clients. With proper planning, your law firm can see similarly beneficial results.
Speak to 321 Web Marketing for more information and to schedule a free consultation. The agency has years of experience in creating effective and customized marketing plans for its clients. After analyzing the competition, local area, ideal customer base, and goals, the agency is able to design a marketing campaign that can help increase sales, customer conversion, web traffic, and more. 321 Web Marketing monitors the progress of each campaign after it is launched, making any changes necessary to its implementation to ensure that its goals are met and that clients receive a steady stream of qualified leads within six months.