Your law firm might have the most intelligent lawyers, the best research team, and the highest win rate of any firm in the area, but potential clients will never know that if your firm’s website is out of date. A tired-looking website gives visitors the impression that the firm itself is outdated and out of touch with the pressures and needs of modern society, making them less likely to contact your firm when they need legal services. That’s why hiring a law firm marketing agency to produce a beautiful, easy-to-navigate website is essential to your firm’s success. Here’s what to look for in an effective law firm website design to ensure that visitors to your website will get an accurate understanding of what your law firm has to offer them.
In the Eye of the Beholder
The aesthetic design of your website is the first thing that visitors will evaluate when they see your site, even before they read a word on the page. It’s easy for people to dismiss a website right away if it doesn’t look up to date, so it’s important to maintain sharp design. A law firm website design that looks uncluttered and modern shows visitors that you understand their needs and care about their time. Sites that include pictures and other visual content provide interest and encourage visitors to spend more time on your website and also provide a break in between sections of text, allowing users to better absorb the information presented.
In addition to the impression people may have of your website as a result of its aesthetics, a clean law firm website design generally means that your site will be well organized and easier to navigate than sites that do not take the visual appeal of its pages into consideration.
What’s On The Menu?
An intuitive menu structure is critical to your website’s success. It can immediately tell users what kind of information they’ll be able to find on your website and then helps them get to that information right away. Your website’s menu should be available in two formats. A website that is being viewed in a large window on a computer should display all of the menu sections in a banner going across the page. These sections should be clearly labeled, telling visitors in one to two words what they can expect to see if they click on the link. The banner should also use a background that contrasts with your website background so that it stands out and is easily visible on every page on the site. For users who are viewing the site in a smaller window or on a mobile device, it’s important to display the same clearly-labeled menu in a compact format. Many designers use a “hamburger” icon, or three horizontal lines stacked on each other, to indicate that viewers should click there to open the menu. This type of menu keeps the screen clear of clutter so that users can more easily read the website on a smaller screen.
Content is Critical
Now that users know how to navigate to different areas on your website, it’s important to ensure that the information they find when they get there is engaging and useful. Providing users with this type of information positions your law firm as an expert within the industry, garnering trust and helping potential clients feel more confident in retaining your services. Content can also help people find your website. Using SEO, or search engine optimization, content creators at a digital marketing agency can insert relevant keywords — such as “local attorneys” or “corporate lawyer” — into the blog posts, headers, and other content on your website.
This helps search engines locate your site and rank it higher in search results when web users search for the terms that have been embedded in your content. Sites that are ranked higher in results are often considered more trustworthy, making front-page placement a powerful marketing tool for your law firm.
The structure of the URLs and links that direct users to each page on your website may not seem like a major concern when it comes to law firm website design. However, simple URLs can be the difference between whether users find your site or not. Search engines tend to rank pages that have short, descriptive URLs higher than pages that have long URLs with complicated strings of nonsense letters and numbers. For example, an effective URL for a page that includes your firm’s contact information may look like “www.yourwebsite.com/contact/.” This brief description tells both search engines and site visitors what information to expect on the page, making it easier for both to find your website and boosting your site’s chances of appearing in that prized top spot on the front page of search results.
See, Click, Action!
Including calls to action throughout your website helps increase the likelihood that site visitors will contact your firm for more information about getting legal services from you. These calls to action should take the form of links and buttons that include action-oriented verbs, like “call today” or “contact us.” Using colors that contrast with your site’s background for these buttons can help them stand out to users whether they’re looking for a contact method or still just browsing. Having readily available ways to contact your firm makes it easy for users to get in touch right away, instead of requiring them to write down contact information that they may or may not remember to use later.
Hiring a Digital Marketing Agency
321 Web Marketing constructs high-quality websites for a variety of industries, including the legal industry. The agency considers the navigability, aesthetics, and other features of your site to create a conversion-focused design that turns website visitors into clients and helps your firm generate more revenue. 321 Web Marketing periodically reviews and updates your site, even after it’s been launched, to ensure that it’s as easy to use as possible for site visitors. Speak to a professional law firm marketing agency today for a free law firm website design consultation to discuss your website redesign and to get more information about the law firm website design process.