Did you know that visitors come to your website looking for timely information about their current problem AND a solution to that problem (the services you provide)?
They are not looking for a bunch of SEO keywords crammed into awkward sentences!
You are a professional. Credibility is everything. But credibility is difficult to initially establish and can be tricky to maintain, especially with how competitive the professional world is.
Let’s look at an example of an attorney who specializes in personal injury law:
A potential client visits your site because they were out riding their motorcycle and were struck by a passenger van who swerved into their lane. They are looking for representation by an attorney and want to know how much their case might be worth.
If they arrive on your site only to find incoherent content overstuffed with “search engine” keywords (a product of bad SEO & content writing) then they are gone! They’ve seen some material on your website that looks like all the rest of the attorney sites online. They are disinterested and disengaged and soon they hit the back button on their browser to return to google and search for another attorney’s site who they better connect with.
You’ve just lost a potential client. You had only SECONDS to capture their attention and prove that you are the solution they are looking for.
Why would you continue to pour money into increasing a website’s traffic if the content on the website doesn’t convince potential clients to enlist your services?
It doesn’t matter how much web traffic your website has, or how high it ranks if the content fails to engage your target audience.
How 321 Web Marketing Can Help Your Business
Here at 321 Web Marketing we don’t just specialize in internet marketing, we specialize in internet marketing for professionals. We know that the needs of professionals differ from other businesses. We know that in order to convert clicks into new business a business must establish trust with your site visitors.
That’s why we focus on people, not just any people, but your clients. It is important to keep Google happy, but your future clients are not Google’s web bots, they’re people! That’s why we focus on filling your site with engaging information that addresses the needs and inquiries of your clients. By supplying them with good, useful information you will build your company’s credibility. We use content as an opportunity to show potential clients how useful your services are and how they can address your client’s unique situation.
Keeping this in mind, 321 Web Marketing employs talented writers trained in SEO and conversion optimization – not amateurs who throw together keyword stuffed sentences with no focus on quality or style. Our writers will generate web pages, articles and blogs which relate specifically to the areas of business which you want to focus on. Our well-crafted and engaging content organically builds in keywords in order to attract potential clients who are looking for that information.
What you can expect from 321 Web Marketing’s Content Writing Services
1. 100% original content.
For SEO purposes, there is absolutely no benefit to producing content of text which is copy-pasted from other sites – we HATE plagiarism. That’s why we guarantee original, professionally written content complete with sources attributed. Our writer’s are pros who never slouch when it comes to writing great and useful content.
2. Reasonable, effective keyword use. No keyword stuffing. Ever.
We determine from an SEO standpoint the keyword density and frequency of publication that is needed to enhance your website’s search engine ranking. Our talented and knowledgeable writers will artfully structure your content in a way that embeds search strings and keywords naturally, enhancing user experience and keeping users engaged.
3. Well-written and accessible content for your target audience.
When writing content that should appeal to everyone, we know how important it is to keep content accessible. Our writers develop content that can be understood by a general readership, and/or for readers of English as a second language.
We only produce content that will receive a Flesch-Kincaid Reading Ease score of 60-100 points (around an 8th-grade level of English). We want any and all potential clients to be able to benefit from reading your content.
4. A careful and professional tone
Our writers know that professional content is best delivered using a clear, professional and restrained tone. This means they provide information without editorializing or sensationalizing. They will focus on highlighting your business’s reputation, and then helping spread that positive reputation without making unreasonable or unprofessional promissory statements.
5. An efficient, turnkey content generation and management system.
Once you hire us, and specify your target markets, you can sit back and let the content roll in. We generate content and provide it to you for your mark of approval. A content manager will oversee this process from start to finish, giving you more time to provide excellent service to your existing clients while we focus on attracting new ones.
6. Instant attention to all editorial requests.
No content goes online until you give it a final approval because you know your business best. If you decide to make an edit to the content we provide, we will make any changes within one business day.
We offer content writing services to suit all budgets and needs.
We offer our content writing services alone or in conjunction with any of our other services, including:
- Website Design
- Law firm SEO
We will work on your content until it meets 100% of your expectations, even if it means re-writes!
We are comfortable with this promise because we are positive that you will recognize the quality of content that we write for you. Content that will build more trust in your brand and create stronger relationships between you and your new, potential clients.
If you’re not 100% satisfied with our content or service, we will rewrite your content until you are completely happy with it.
We can confidently offer this guarantee because we know you will see a difference in the quality of the content we write for you…and we believe it will create stronger relationships between you and your potential clients.
Call 321 Web Marketing TODAY at (703) 881-9134, and we will build you a proposal based on your specific needs. Or, simply fill out our contact form.
Let us show you the positive effect that producing high-quality and engaging content can have for your website.