Eliminate Google Penalties Business’s Website
All well practiced internet marketing firms know that Google makes the rules. Organic search results are gold standard for online businesses, and although there is more than one option to internet marketing, nothing is better for your business’s website than “free” online traffic. In 2013 alone, online users queried Google approximately 6 billion times daily. And any business owner or professional with a website knows that searches are the lifeline of your online business.
Your business can’t afford to lose traffic!
But you already knew that:
Traffic x Conversion Rate = PROFIT for your business.
Search-engine-driven traffic has exponentially increased over the past ten years, monetization methods have improved alongside allowing web enterprises to position their websites in the most optimal position to snag as much online traffic as possible. But as with any system, there are ways to break the rules. Utilizing techniques not approved of by Google is called “black hat” SEO, and it can cause some real harm to your business’s website.
Google Does Not Approve of Black Hat SEO
Black hat SEO is made up of techniques designed to acquire high rankings for low quality sites. Google has caught on to black hat practitioners and has been carefully and systematically tweaking it’s algorithm in order to make these tactics obsolete.
This means Google penalizes sites that are low quality, contain duplicate content, crazy amounts of advertising, misleading domain keywords and so on. And guess what – Google is winning. So called SEO “experts” who have utilized black hat seo in the past are no longer able to secure benefits for website. Past that, if your site was optimized using black hat techniques originally, it might now be suffering from Google penalties.
Your website can’t survive without traffic, and some of Google’s more severe penalties have resulted in crippling 90+% decrease in web traffic on certain keywords for sites that have broken the rules. What’s worse – these penalties apply to all sites, not just low-quality ones. Although unintentional, Google’s updates have caused damaged to sites that haven’t used black hat techniques.
Your website can’t afford a Google Penalty?
The success of a businesses online website depends entirely on traffic, that’s why receiving a harsh Google penalty can have terrible effects on your online presence. Here at 321 Web Marketing, we have always understood one basic thing:
Quality always wins.
We’ve put in the hours to understand how to get a site ranking on page one of a Google search. But how can you recognize that you’re site has been penalized? Let’s talk about the culprits – Google’s Panda and Penguin updates.
The Panda Update and Penalties
The infamous Panda update was launched on Feb. 23, 2011 and it completely shocked the online business and SEO communities. First and foremost, it targeted “farm” sites with low quality or duplicate content. For example, some well-known SEO distribution sites like Ezinearticles.com and Hubpages.com were rendered 100% obsolete. The estimates that came in the first week after Panda’s initial release showed that the worst hit sites suffered a 94% loss in traffic – a detrimental blow to any business!
Google didn’t stop with the initial release. Over the next two years, Panda was updated 24 times and when the dust settled sites with the following attributes felt Panda’s wrath:
- Extensive or obtrusive advertising blocks
- Low quality User Generated Content, most likely intended for marketing purposes
- Content cluttered with ads or affiliate links
But even if you are the owner of a site affected by the Panda update, don’t lose hope. 321 Web Marketing can help!
Useful Panda Update Solutions
It takes a professional with a certain set of expertise to plan a full website recovery, but there are some practices you can adopt in the mean time to get the ball rolling:
- Stop using duplicate content! Start producing engaging, useful and high quality content for your website. 321 Web Marketing offers content writing services that does just that!Maximize original content above the fold
- Improve your website’s design and functionality. Google appreciates websites that are fast and well-designed. Get rid of empty pages that serve no real purpose. Want some help building a great website? Visit our section on website design to learn how 321 can help!
- Decrease ad and affiliate link ratios
It’s no secret, TIME = MONEY
Your business is losing potential revenue every time it doesn’t appear in a search for a relevant keyword. Hiring a professional to fix Panda related problems is the fastest way to get your site up and running again – without any penalties.
Spend your time being a professional and doing what you love, let us worry about your website’s traffic!
The Penguin Update Penalties
Google didn’t stop with the Panda update. On April 24, 2012, Google released an additional update, titled “Penguin.” The primary goal of Penguin, as stated by Google. The purpose of the Penguin update (as outlined by Google) was to seek out and penalize keyword stuffers, irrelevant links, and content not fit for human users. But while Penguin was meant to only penalize websites with bad practice, other, “innocent” sites got caught in the crossfire. It is possible that your site is being penalized for spam practices, and you’re not even aware of it. Google’s Penguin Update targeted and penalized websites for the following practices:
- Spam-based affiliate networks
- Websites receiving primarily spammy backlink patterns
- Websites employing primarily spammy outbound links
- Keyword “stuffed” articles, headlines, and other content
Just as with Panda, Penguin has had several updates, allowing for sites that have been penalized to clean up their act and start ranking again.
Useful Penguin Update Solutions
We’ve said it before, and we’ll say it again – there’s no replacement for an expert. Hiring 321 Web Marketing to fix Penguin penalties will save you time and money. But in the mean time, try some of these quick solutions:
- Diversify your anchor text for both domain links and external backlinks
- Eliminate spammy outbound links or excessive affiliate links
- Filter out stuffed keywords
If your site is running rampant with black hat SEO, there is always another option. Google’s Disavow Tool can help “reset” your site. But be careful! We do not recommend using this tool on your own. This tool should only be used as a last resort and by an expert who knows exactly what they’re doing.
How Do I Know If my Website has Been Penalized?
If you’ve read this page in it’s entirety so far, you probably already know the answer to this question. Take a look at your website’s analytics and if there is a sudden and dramatic drop in website traffic that doesn’t line up with any major website changes, it could mean a penalty.
Does your analytics look like the example below?
If so, a penalty is most likely to blame
3 Reasons Why Hiring 321 Web Marketing is your BEST Option
Now that you understand why penalties occur and what they can do a site, ask yourself a simple question – what now? The information we’ve provided on this page is great, but it is useless unless you take some action to put it to good use.
As a professional, you shouldn’t waste your time on areas outside your expertise. That’s where we come in. If your site has been penalized, your best option is to hire 321 Web Marketing. and here’s why:
1. Your Online Presence is The Future of Your Business
Website traffic is the key to turning a profit online. Even if internet-generated revenue isn’t a significant part of your total revenue now, it will be in ten years. The way business is being done is changing and a successful business needs to have a strong online presence. Internet marketing is no longer a way to get ahead in your industry – it is a “must have” if you want to compete in your field.
You can’t afford to waste time with a site that is negatively affected by a Google penalty. These problems will only get worse with time. NOW is the time to take initiative and reverse harmful penalties so that your site can be utilized as a client-generating powerhouse!
2. Your Time is Too Valuable to Waste on Learning Irrelevant Skills
You’re a professional! You have skills already! It makes no sense to waste your time learning complicated web techniques that have nothing to do with your field. Let us handle these problems for you so that you can spend time working on the business you love. We assure you, we know EXACTLY what we’re doing!
And speaking of what we do…
3. All we do is put Professional Firm Websites on Top!
We have invested the time and man hours into developing a system that works! And not only does it work, but it does so with ABSOLUTELY ZERO black hat techniques. Our sites rank high and are in compliance with Google and we make it our business to make sure they stay that way!
Build Your Firm’s Future
There is no time like the present – take action now! Stop wasting time with temporary fixes or relying on incompetent contractors and fake SEO experts. Make an investment in your business and secure it’s online future by contacting us NOW!
Call 321 Web Marketing TODAY at (703) 881-9134, and we will build you a proposal based on your specific needs. Or, simply fill out our online contact form.
If you’d like to learn even more about what makes 321 Web Marketing the right choice, read more about Our Edge.