“Nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world rose from 1.47 billion in 2012 to 1.73 billion, an 18% increase.”
That being said, let’s talk about why your firm be actively engaging in social media marketing.
Social Media Marketing – What’s the Point?
Social media began taking over the internet in the early 2000’s but these days you see Facebook and Twitter logos in all sorts of advertising. Cocoa-cola’s Facebook page receives more visitors annually than it’s actual corporate website. Many times when we think of social media, we simply remember funny Youtube videos that went viral, but social media marketing can mean so much more than an entertaining post. When social media marketing is executed correctly through a thoughtful and well-planned out strategy, it can be a powerful medium for communicating with your current clients, reaching new clients and building your brand.
Building a Social Media Following
Building a following on social media takes time and effort, but it will pay off exponentially. Your social media rolodex can be priceless when it comes time to announce a new service or company development. Your followers will receive your messages instantly, and are more likely to read them.
Building a loyal following for your brand is done through “content marketing” – a careful process of identifying your target audience then supplying them with useful content they find interesting so that they continue to visit your social media page. Over time 5 followers could become 500 followers, or even 5,000 followers depending on how well content marketing is executed and how much effort is put into the process.
Social Media is an affordable Marketing Tool
Since Facebook launched its sponsored advertisements, the company has grossed billions simply because Facebook allows for marketers to get their messages in front of the people who are looking for their services.
Here’s the great part – it’s FREE…for the most part. The professional business networking website Linkedin does not charge users any fee for posting, regardless of content. Facebook does not charge any fee for posting content, but there is an option to “boost” a post, which will essentially increase the number of people who see your post. The price for boosting a post starts out as little as $5, but can go as high as you want it to. Boosting an important post about a new service your company is offering can go a long way.
How 321 Web Marketing Can Help You
What’s the point of participating in social media marketing? To get new clients! This is exactly where 321 Web Marketing can help your firm. We are social media marketing experts and can help you successfully take advantage of the social media market by analyzing your target audience, building your social media following, designing a content marketing plan and executing strategic posting all within your budget.
Social media reaches almost everybody these days, wouldn’t it be great if your company information was being seen?
Ready to jump into the social media marketing world? Call us TODAY at 703-762-2100 or contact us online. We look forward to hearing from you!