Adelphia Exteriors are Northern VA roofing, siding & window contractors. They are a family owned and operated business that serves the Northern VA area. Adelphia Exteriors has professional exterior home contractors who have decades of experience providing service to homeowners and businesses alike.
The goal of this project was to gain leads in the local area for Adelphia Exteriors. Only clients that are looking for service within a certain locational distance are considered leads for Adelphia Exteriors since they can only drive so far to provide their services. They do a lot of services for home exteriors and they wanted to capture that they can do multiple services on a home within one job.
Since they only provide service out to a certain distance we wanted to run a local campaign. This means targeting the Northern Virginia area so that people searching for roofing, windows or siding in the Northern Virginia area would come across Adelphia Exteriors. There is no reason to try to gain a ton of traffic for their site from different cities or states if it would not lead to local business.