Company
Mapping Resources is a mapping software and GIS data company located in Wake Forest, North Carolina. Mapping Resources delivers businesses with up-to-date map information with many different features including sales territory mapping and business map visualizations. The company also enables organizations to print custom maps, graphics and CAD drawings through their product GeoPrinter. Mapping Resources is owned by Geographic Enterprises, LLC.
Project Goal
The primary goal of Mapping Resources's digital marketing campaign was to become discoverable in search engines through specific keywords. They also wanted to consolidate their multiple websites into one site where prospective buyers could discover and learn about all of the products and services offered by Mapping Resources. Additionally, they wanted a website design that could handle and organize several pages of content without increasing the risk for design flaws or lower website speed.
Solution
After performing keyword research for Mapping Resources's brand, 321 Web Marketing was able to identify a cluster of keywords that industry competitors rank for. From there, we developed a brand new website that used advanced design techniques and the latest technologies. Our digital marketers kicked off their SEO campaign by transposing and updating content from their previous sites. 321 now publishes weekly blogs to Mapping Resources's website that contain information about GIS data and mapping software.
