You can’t talk about web marketing for dentists without discussing SEO (Search Engine Optimization). This popular technique is known for helping business in all industries gain more clients, increasing their online visibility, and growing their revenue. It is an affordable and effective marketing tool that far too few dentists are using in their own campaigns. Avoiding SEO techniques will cause your practice to miss out on adding new patients and serious growth, so it’s a smart move to incorporate SEO into your own marketing efforts. Here’s what you can expect from hiring a dental marketing agency to handle your practice’s needs in terms of web marketing for dentists.
What is SEO?
SEO is the technique that helps websites appear higher in Google search results. A dental marketing agency can conduct research into your industry and the keywords people tend to use when they are seeking information about dental services. The agency will then insert these keywords into your website’s content, making it easier for search engines to find those web pages when people search for the matching keywords. For example, if the agency finds that “braces for teens” is a popular search term in your area, its staff may create a blog post explaining the top five mistakes parents make after getting their child braces. People who search for the term “braces for teens” are now more likely to find your website, as the search engine will recognize that your site contains the same words and will present it as a result. SEO-friendly websites appear higher in search results than sites that don’t use web marketing for dentists, helping you gain more traffic and clients while appearing more trustworthy.
Getting Ahead of Your Competition
Most dental practices are not using SEO in their marketing plans despite the clear benefits. They may instead choose to use print, television, radio, and paid digital ads, all of which are losing effectiveness. Most consumers ignore these ads, considering them an annoyance and generally viewing them as less trustworthy than organic search results. Practices that do use SEO, however, have a distinct advantage over their competition. By joining the small group of dental practices that do use SEO, your practice is more likely to rank higher in search results and be seen as a trustworthy, credible source of both information and health care.
Sites that use professional SEO and other techniques pertaining other web marketing for dentists tend to appear higher in search results than sites that do not. This visibility is important, because few people click past the first page of search results. Appearing on the first page of results can therefore generate more traffic to your website, which can ultimately be converted into new patients. Increased visibility can also help people become more familiar with your brand. Building brand awareness allows people to better remember your dental practice, and people tend to purchase services from companies that they have heard about before rather than a newer one. As a result, better visibility can help foster a sense of brand loyalty that will help your practice keep current patients and gain new ones.
SEO also helps brands appear more credible to users. People tend to consider the first page of results to be the most useful, with the first link often perceived as the most relevant to their needs. Users also typically think of results on the first page as the most credible. As a result, most users do not look for more information on the second page of links. A highly-optimized web page will appear higher in search results and be perceived as a useful, trustworthy one, making it important to gain a foothold on the first page of results. The higher the placement, the more likely potential patients are to feel comfortable entrusting their health care needs to your dental practice.
Increased Client Base
Optimized content can help you increase your client base over time. People who find your site as a result of searching for related terms in search engines are more likely to be qualified leads than people who passively view ads as they go about their daily routines. Potential patients who view your site as a result of typing in matching keywords are likely seeking the information that your site contains. Thank to SEO and web marketing for dentists, you can be confident that these people are actively interested in your services, making them more likely to become patients after visiting your website. Rather than spend money on ads that may not be effective, SEO allows you to use your resources to target the audience most likely to purchase services and help you earn back your investment.
Relevant Blog Posts
Your site can soon be considered a leading source of information in the dental industry by applying SEO research to your content. Creating content based on popular keywords shows readers that you understand their needs and have the knowledge necessary to be able to solve their problems. People who find the content useful are not only more likely to become clients, they are also likely to recommend your dental practice to friends who are also in need of dental services, helping your practice expand its reach and gain even more clients. Writing relevant blog posts also improves your reputation among colleagues, who may begin to consider your practice an industry leader thanks to its up to date knowledge of patients’ needs.
Working with a Dental Marketing Agency
Speak to a dental marketing agency for more information and to schedule a free consultation regarding web marketing for dentists. 321 Web Marketing creates SEO-friendly content and websites for dental practices across the country. The agency uses thorough research to determine the most valuable keywords for each client, then embeds these keywords into blog posts, headers, URLs, and other strategic locations in an effort to boost the site’s rankings. 321 Web Marketing monitors campaigns after they are launched to determine whether its SEO needs to be updated to provide more visibility according to new keyword trends. The agency aims to provide clients with a steady stream of qualified leads within six months of a new campaign launch.