As the elderly population continues to rise, home care agencies will continue to play a vital role in the community. Entrusting the care of a loved one to a home care agency puts local consumers in a vulnerable position. Home care agencies enter the lives of families who may have simply been … [Read more...] about A Guide to Online Marketing for Home Care Agencies
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Determining that a family member or loved one needs hospice care is one of the most difficult decisions we will ever make. It is not only extremely personal and difficult to talk about, but it also forces us to face our own mortality - something that our society does not emphasize. Breaking through … [Read more...] about Online Marketing for Hospices – What You Need to Know
A good design can make or break a website. The bottom line should be a straight-forward presentation that is easy to understand and use. Here are several things for you to consider to achieve a functional and easy-to-use website. What are my objective(s) and target audience? A little critical … [Read more...] about Improving Website Design and Functionality
Consider how different the online world would be if Mark Zuckerberg had ignored the mistakes that the MySpace guys were making or if the Twitter originators had given up on making SMS for the internet. So much of internet marketing success depends on competitive marketing analysis. The information … [Read more...] about Calculating The Weaknesses Of The Competition Is Easier Than Ever With Social Media
Like in many professions, there are business group memberships which are critical to maintaining those relationships. However, many attorneys wonder whether the expensive cost of the membership is worth the additional business that sometimes follows. Should you Renew? Prior to jumping to a … [Read more...] about Is Renewing your Business Group Membership Worth it?