Return On Ad Spend Calculator

Projected Monthly Budget (Monthly)
What's your total monthly ad spend?
This number includes everything you’re investing across platforms like Google Ads, Facebook, or LinkedIn. It sets the baseline for measuring how efficiently your budget is driving real revenue.

$1000
$20000
$4000
Expected CPC
How much do you typically pay per click?
Cost-Per-Click (CPC) is what you’re charged every time someone clicks your ad. It helps estimate how many site visitors your budget can realistically buy.

$1.00
$50.00
$3.00
Target Conversion Rate (Form Fills)
How often do your visitors become leads?
This percentage reflects the portion of ad-driven traffic that completes a form or takes a key conversion action. The higher your conversion rate, the fewer clicks you need to hit your goals.

0.1%
50.0%
5.0%
Average Sales Price (Net)
What’s the average value of a new customer?
Use your net average revenue per sale (after refunds or fees). This is critical for understanding how much return you’re getting for each closed lead.

$100
$100000
$1500
Lead to Customer Rate
What percentage of leads turn into paying customers?
This figure helps estimate your true return by accounting for how efficiently your sales process converts leads into revenue.

1%
90%
35%

Results

Number of Clicks
0
Number of Leads
0
Cost Per Lead
$0
Value of a Lead
$0
Expected New Clients
0
Expected Revenue
$0
Expected Profit
$0
Return on Ad Spend
0%
Return on Ad Spend
0%

Share Your Results!

Want to revisit your numbers later or pass them along to your team? Just save or share the URL, your inputs are stored securely in the link.

When you’re ready to stop guessing and start improving your ad performance, talk to the team at 321 Web Marketing.

Google Search Ads

Reach high-intent prospects right when they’re searching for your services. We build targeted search campaigns that align ad copy with landing page strategy to drive qualified clicks that convert.

Google Display Ads

Stay in front of potential clients throughout the decision-making process. Our display campaigns combine compelling visuals with strategic placements to boost brand awareness and re-engage site visitors.

Google Remarketing Ads

Re-engage visitors who left without taking action. Our remarketing strategies use behavior-based targeting and high-conversion creative to lower CPL and recover missed opportunities.

Google Local Service Ads

Drive direct calls from ready-to-buy customers in your area. We manage and optimize your Local Services profile to secure top-of-page placement and earn trust through verified listings.

Make The Numbers Work For You

If your return on ad spend is in the red, there’s still time to fix it. At 321 Web Marketing, we build campaigns engineered to outperform industry cost-per-lead benchmarks, and we track every conversion back to the source.

Schedule A Meeting To Learn More

Some Questions The Calculator May Not Have Answered

ROAS (Return on Ad Spend) shows how much revenue your business earns for every dollar spent on ads. It’s one of the clearest ways to measure whether your campaigns are profitable.

Not at all. While we specialize in Google Ads, this calculator works for any paid platform including Facebook, LinkedIn, YouTube, or even display networks.

You’ll want to have your monthly ad budget, average cost-per-click, conversion rates, and the average value of a new customer. If you’re unsure, estimates still provide useful direction.

ROAS measures the return from your ad spend alone, while ROI factors in all costs (like overhead or labor). ROAS is useful for assessing paid campaign efficiency specifically.

Low ROAS means your campaign isn’t generating enough value for what you’re spending. That’s a signal to revisit your targeting, creative, landing pages, or process, and we can help with that.

Yes. Run separate calculations for each campaign, like Search vs. Display, to see which channel is contributing the most to revenue.

What Our Clients Are Saying About Us

Kim Greer

OFP Law

One of the best business decisions I ever made was to contract with 321 Web Marketing. Jonathan Gessert and his team are knowledgeable, efficient, and effective, making digital marketing goals easy to achieve and helping […]

Kelly Cole

Business Benefits Group

My company hired 321 Web Marketing in February 2016 to resurrect our web site. We feel our web site is the face to our business and desperately needed a make over. 321 took us from blah to WOW effortlessly and what a difference […]

Emily Hawkins

Diener & Associates

Thanks to 321 Web Marketing, the client has seen an increase in their search engine leads, averaging 12 qualified leads per month. The client has also achieved prominent Google Maps and search placement. The team manages the engagement […]

Trevor Telesz

Paw Pals Pet Sitting

321 Web Marketing successfully translated the client’s design into a stunning and refreshed website, ensuring seamless functionality across all dynamic views. The team provided clear timelines and stuck to them, keeping everything […]

Corey Davis

Spartan Animal & Pest Control

321 Web Marketing is truly phenomenal at what they do. Their ability to communicate and describe the steps and actions that they are implementing , Alex Zarpas in particular, is excellent. Delivering on promises is all they have done for me […]

Alec Roberts

MFE Insurance

I can’t say it enough, Jonathan and his team have gone above and beyond since day one to accommodate our needs and meet our goals. I run a specialty insurance brokerage based in LA and once we found 321 we never looked […]

Richard Wilbur III

Advantage.Tech

Thanks to 321 Web Marketing’s web development work, the client increased rankings and traffic from search engines. Also, their business secured prominent positions on Google Maps and industry-relevant, profitable keywords. The client also […]

Bruce Gemmill

FVCbank

After the website revamp, the client saw a steady rise in leads from search engines, resulting in additional traffic. 321 Web Marketing is highly punctual when it comes to deliverables, and internal stakeholders are impressed with the service […]

Drew Weeks

VAE

321 Web Marketing delivered a sleek website that accurately portrays the size and quality of the client’s organization. All of their completed websites have received positive feedback from users who have been impressed by the UX/UI. The […]

Ryan Masten

Masten Pools

321 Web Marketing has increased the client’s leads from zero to 53 monthly. Their SEO efforts pay off impressively due to a top-ranking position on Google and making the site the number one result for several local service keywords. The […]