The key foundation for any successful digital marketing campaign, is a fully flushed out content marketing strategy. Adding content to your website means much more than providing information about the services your company provides. Our digital marketers engage in highly intensive keyword research and competition analyzation to construct a unique content marketing strategy for your brand. We identify keywords with the highest volume of searches each month, and craft quality content aimed towards driving those searchers to your website.
321 Web Marketing writers create quality content Google wants to be able to provide their searchers with the most relevant and informational content available on the internet. By targeting your ideal audience with information they are seeking, you are helping Google provide their service and will reward you with higher rankings for those keywords. The more keywords your company is able to obtain, and at a higher ranking, the more traffic your website receives, and the higher the probability of sales conversions become.
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Benefits of Content Marketing
Provide Quality Information
By providing rich and quality content, users will spend more time on your website, therefore increasing the chance of converting those users into potential sales opportunities. With keyword research and data analyzation, the content on your website gives your users the information they desire, and provides credibility for your brand amongst the industry.
Enhance Visibility With Google
With over 3.5 billion searches performed on Google per day, it is safe to say that becoming visible on Google for the services your company provides, will grant your company the greatest chance of increasing revenue. By creating content users are searching for, your brand will become more visible on Google, and will lead to increased brand visibility and recognition needed to drive sales.
Increase Website Traffic
At 321 Web Marketing, we are more concerned with the quality of traffic to your website, rather than the volume of traffic. With our targeted content marketing strategies, we aim to drive traffic to your website with the highest potential for sales conversions. The higher quality content produced on your website, the greater the chances are of user engagement and user conversions.
Expand Brand Awareness
By expanding the awareness of your brand with useful content, you are allowing the potential consumer the ability to fully understand what differentiates your company from your competition. If your consumer knows exactly what your brand is about and the services you provide, they are more likely to purchase your services because they know exactly what they are getting.
Any website that links to back to your website, is considered a backlink. Backlinks signal to Google that your content is informative and useful among other users. The volume and quality of backlinks are strongly associated with higher rankings on Google. Generating relevant and quality content on your website will increase the frequency of backlinks to your site.
Achieve Target Keywords
By curating content with SEO in mind, your website will begin to rank for keywords targeted within the content. Strategically produced content will propel your website through the rankings of highly valuable keywords. As more highly searched keywords are obtained, the greater the volume of traffic your website gains.