• Skip to primary navigation
  • Skip to main content
321 Web Marketing logo dark
321 Web Marketing logo light

321 Web Marketing

Inbound Lead Generation Company

  • Inbound Lead Strategy
    • Search Engine Optimization (SEO)
    • Generative Engine Optimization (GEO)
    • Google Ads
    • WordPress Optimization

    Would you like a free market research workshop?

    Schedule Conversation

    Ready To Turn Website Traffic Into Real Leads?

    Explore the inbound marketing services that drive measurable results.

    Build Your Lead Pipeline
  • 321 Software
    • 321leadtracker.io
    • Content Portal
    • Real-Time Metrics
    • 321 WordPress Tools

    Would you like a free market research workshop?

    Schedule Conversation

    View Our Past, To See Your Future.

    Explore the strategies, websites, and systems we’ve built for clients across industries.

    View Portfolio
  • Free Tools
    • ROAS Calculator
    • Lead Gen Benchmarks
    • Website Checklist

    Would you like a free market research workshop?

    Schedule Conversation

    Real Campaigns. Real Results.

    See how we’ve helped real clients increase visibility, lower cost-per-lead, and generate consistent inbound leads.

    Explore Case Studies
  • Industries

    • Contractors
    • Cybersecurity
    • IT
    • Healthcare
    • Legal
  • Who We Are

    • About
      • Awards
      • Portfolio
      • Community
      • Careers
      • Case Studies
      • Team
    • Blog
      • Articles
      • Guides
      • News

    Would you like a free market research workshop?

    Schedule Conversation
Free Consultation
Home › Blog › Algorithm Updates › Google’s E-E-A-T: Why ‘Experience’ Matters

Google’s E-E-A-T: Why ‘Experience’ Matters

Aug 8, 2023 · 3 min read

jonathan-gessert-headshot

Jonathan Gessert

Google E-E-A-T

Google’s algorithms are an ever-evolving machine, constantly shifting to meet the needs and demands of users. Content creators have long adapted to these changes, and in the world of SEO, the acronym E-A-T became synonymous with creating trustworthy content. Standing for Expertise, Authoritativeness, and Trustworthiness, E-A-T has been the North Star for many writers, bloggers, and businesses trying to gain visibility in Google’s search results.

However, in the whirlwind year of 2022, Google shook the foundation again by introducing another E into the mix. The term now? Double-E-A-T or E-E-A-T, with the new ‘E’ shining a spotlight on ‘Experience’. Emphasizing experience, Google scrutinizes the writer’s direct encounters and personal journey when assessing content related to the topic.

Google's EEAT Model Experience: The author showcases direct familiarity with the topic at hand.Expertise: The author possesses the knowledge, skills, and credentials to provide dependable advice. Authoritativeness: The writer is recognized and respected by industry peers and niche influencers. Trustworthiness: The material is sourced from credible, frequently updated outlets.
Google’s E-E-A-T Model Infographic by 321 Web Marketing

Why The Shift Towards Experience?

Announced in December 2022, this announcement from Google can be seen as a response to the release of ChatGPT on November 30, 2022. Given that AI can now produce content that’s near-indistinguishable from human-written articles, Google’s pivot towards prioritizing Experience makes sense. The platform, it seems, wants to ensure that the content available on its search results comes from sources with genuine experience and authority.

Implications for SEO and Business Strategies

For businesses and SEO professionals, the emergence of Double-E-A-T denotes a profound shift in strategy. It is no longer just about content quality – now, there’s a pressing need to ensure the credibility of your brand both at an individual and organizational level. Here are some actionable tips that our team is using to improve SEO for businesses:

About Page Significance: If you haven’t updated your ‘About Us’ page in a while, now might be the time. Google will be looking for detailed histories, team member profiles, achievements, and other indicators of credibility and experience.

Authorship Matters: Anonymous blog posts may no longer cut it. An author’s credentials and background can play an important role in ranking. Ensure every piece of content has an associated author with a detailed bio, ideally linked to their professional profiles like LinkedIn.

Directory Presence: It’s time to get listed, if you haven’t already. Directories that align with website authors and your business can give you added credibility. Ensure they’re filled with up-to-date information, high-quality images, and if possible, customer reviews.

Engaging, Authoritative Content: Social media presence is invaluable. Putting out content that garners engagement, shares, and conversation can be indicative of its authority and credibility.

At 321 Web Marketing, we’ve been proactive in integrating these strategies since July. The result? Improved local rankings and increased visibility to potential local clients.

In Conclusion

The digital landscape is always in flux. With Google’s new emphasis on ‘Experience’, businesses have an excellent opportunity to bolster their online credibility. Adapt, evolve, and ensure that your content not only speaks of quality but also the depth of experience behind it.

Share this post

Copy to clipboard

Related Articles

Jun 24, 2025 · 8 min read

SEO or GEO Infographic

SEO or GEO? Hint: You Need Both

Generative Engine Optimization helps your content appear in AI-generated answers. See why it’s the new must-have layer in your SEO strategy. Read More

Jon-Mikel Bailey headshot

Jon-Mikel Bailey

Jun 9, 2025 · 5 min read

focused businessman interacts with seo interface display

What Is An SEO Consultant & Why Do You Need One?

Stuck in SEO limbo? SEO consultants drive real growth by fixing what internal teams miss and turning traffic into qualified leads. Read More

Elijah Millard Headshot

Elijah Millard

Jun 2, 2025 · 7 min read

seo search engine optimization concept

Why Your Competition May Rank Above You & How To Fix It

Struggling to outrank competitors? Fix overlooked SEO issues like poor site structure, weak content depth, & missing schema to close the gap. Read More

Elijah Millard Headshot

Elijah Millard

Clutch Top 1000 Companies 2024 Award
Clutch Top Technical SEO 2024 Badge
Google Partner logo

Recognized For Results, Backed By Data

We believe marketing should be measured by performance, not promises.

Schedule Meeting
321 Web Marketing logo light

Virginia Office
1900 Reston Metro Plaza
Suite 600
Reston, VA 20190

Maryland Office
1209 North East St
Ste A #250
Frederick, MD 21701


Contact Us

Link to company Facebook page

Link to company LinkedIn page

Link to company Instagram page

  • Inbound Lead Strategy
    • SEO (Search Engine Optimization)
    • GEO (Generative Engine Optimization)
    • Google Ads
    • WordPress Optimization
  • 321 Software
    • 321leadtracker.io
    • Content Portal
    • Real-Time Metrics
    • 321 WordPress Tools
  • Free Tools
    • ROAS Calculator
    • Lead Gen Benchmarks
    • Website Checklist
  • Industries

    • Contractors
    • Cybersecurity
    • IT
    • Healthcare
    • Legal
  • About
    • Our Process
    • Awards
    • Portfolio
    • Community
    • Careers
    • Case Studies
    • Team
  • Blog
    • Articles
    • Guides
    • News

Copyright © 2025 321 Web Marketing·All Rights Reserved·Privacy Policy·Terms of Use·Client Login