YogaRenew is an online yoga teacher training program. They offer different categories and certifications to their students. YogaRenew enables yogis all over the world to pursue their passion for yoga. All of their students gain access to a continually growing pool of courses and a community.
YogaRenew already had a website created and wanted to redo their entire site. They wanted to gain more leads and more students to their online training courses. A big goal of YogaRenew's was to establish a resource page on their site that provided their students and potential new clients with a place to go for all things related to yoga teaching.
We acknowledge that YogaRenew wanted to keep their website design, but we wanted to clean up many errors that were on the backend of their site and were potentially harming their SEO. We were able to do this without damaging the integrity or design of their current site. We also took into consideration the idea for a resource hub. We researched and developed a plan of action to roll out a resource page. We started by creating blogs and categorizing them. Once there was a certain amount of blogs in one category, we made the categorized blogs a featured resource. We chose this rollout to ensure the category was built out before declaring it a resource.