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Digital Marketing Blog

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Nov 10, 2024 · 7 min read

sales funnel is a model that illustrates the stages a customer goes through from awareness to purchase

The B2B Customer Journey: Definition, Stages, & Mapping

Optimize each phase of the B2B customer journey to strengthen customer relationships, enhance satisfaction, and drive business growth. Read More

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Elijah Millard

Oct 30, 2024 · 4 min read

Looking at Googles pagerank algorithm

Algorithms Everywhere: How Google’s PageRank Works & How Algorithms Shape Our Lives

In modern society, algorithms rule. Google’s PageRank makes search more efficient, presenting the most relevant results to searchers. Read More

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Jonathan Gessert

Oct 21, 2024 · 7 min read

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How To Develop An Audience Growth Strategy

Define your target audience, set SMART goals, choose the right platforms, & create valuable content for an effective audience growth strategy Read More

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Elijah Millard

Oct 7, 2024 · 7 min read

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How To Use Reddit For Marketing

Discover how to market on Reddit, learn about subreddit engagement, authentic interaction, & advertising to boost your brand's visibility. Read More

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Elijah Millard

Sep 24, 2024 · 7 min read

Google's Antitrust Action

Google Antitrust Action & Its Impact on Digital Marketing

Google faces its 2nd antitrust case, after a U.S. District Judge ruled it a monopolist. What does Google legal action mean for digital marketers? Read More

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Jonathan Gessert

Sep 16, 2024 · 7 min read

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Top Influential Books At 321 Web Marketing

Discover how 321 Web Marketing applies insights from top books on project management, marketing, sales, and brand messaging to drive success. Read More

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Jonathan Gessert

Sep 9, 2024 · 9 min read

key performance indicator (KPI) using business intelligence (BI) metrics to measure achievement versus planned target

Metrics To Consider For Digital Marketing Campaigns KPIs

Setting digital marketing KPIs such as website traffic, keyword rankings, and conversion rates can optimize performance and boost ROI. Read More

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Elijah Millard

Aug 12, 2024 · 5 min read

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Does Google Evaluate Design For SEO?

Learn how user experience, Core Web Vitals, mobile-friendliness, and HTTPS security can boost your rankings and engagement. Read More

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Tom O’Keefe

Jul 30, 2024 · 6 min read

Rocketship with an upward trajectory

The Importance of a BIG Vision: Why Most Companies Will Stay Small Without One

If your organization doesn’t have a grand vision that inspires and unites your team, you’re in trouble. Learn why thinking big leads to business success. Read More

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Jonathan Gessert

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