321 Web Marketing holds a background in strong data analytics and constant innovation. Through this background, we perform email marketing campaigns for our clients focused on increasing conversions and enhancing brand awareness. We gather data from previous email marketing campaigns and adjust our strategies based off tangible analytics. By examining conversion rates and email open percentages, we guarantee consistent growth for user engagement, newsletter subscribers, and overall ROI.
Our email marketing professionals have a long history of successful campaigns for our clients. We take the time to understand the vision of your brand and your company’s goals. We will then provide a unique, strategic campaign that will promote brand visibility and awareness, and an increased opportunity for sales conversions.
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Benefits of Email Marketing
Reach Target Audience
In all of our digital marketing services, we utilize our team of skilled digital marketers to perform extensive audience research and industry analyzation to identify your brand's ideal target audience. We believe that targeting the right audience with quality and engaging content will lead to an increased volume of sales conversions and future repeat business.
Increase Brand Awareness
By increasing the awareness of your brand, you are allowing the potential consumer the ability to fully understand what differentiates your company from your competition. If your consumer knows exactly what your brand is about and the services you provide, they are more likely to purchase your services if it aligns with their needs. As saturation increases across your specific industry, it is important to distinguish your company amongst the competition.
By establishing a list of potential subscribers, email marketing is easily the most cost effective way to increase your visibility on a large scale and will give your company the best opportunity to convert sales. While the cost of paper materials continually fluctuate, email marketing costs remain the same regardless of the volume of subscribers receiving the email.
We believe that you can only improve the numbers you track. Our email marketing service analyzes the most important metrics, such as: growth of subscribers, email open rates, and the volume of user engagements. By understanding the performance of past email marketing campaigns, we are able to adjust our strategy to ensure your company is receiving the most value from our services.
Creating high quality content that is easily shareable increases the likelihood of brand recognition. By marketing your company as one of the most knowledgeable brands in the industry, you will quickly become one of the top industry leaders on the market.
Engage With Client Base
Distributing engaging and informational content through emails allows your clients can engage with your brand on a regular basis. Updating your customers of discounts on the services you offer or providing information about newer services increases your customers' interest in your brand. Your clients may also recommend your newsletter to others, increasing overall awareness of your brand.