New City Insurance is dedicated to working with their customers to establish benefits and insurance plans that keep companies' employees motivated and determined. They also help businesses gain and maintain a competitive advantage in their specific industry.
The goal for New City was to create a campaign that would lead to an increase in leads. They offer employee benefits and insurance to a wide range of industries that vary from large ones to smaller categories. They wanted companies of all sizes and industries to reach out for their help in the benefits fields.
To increase traffic and gain more leads, we targeted our campaign to specific industries that New City offered coverage. Since they wanted to capture leads from all of the different industries, we focused our attention on one industry at a time, starting with the larger industries and working our way down to the more niche industries. We did this tactic to cast a wide net in the beginning and capture keywords to gain more potential leads.