Local SEO
Reach Target Audiences In Your Local Market
Businesses focusing on improving the local online visibility of their services and products, often benefit from performing online marketing campaigns focused on ranking for geographically-specific search queries. To expand your local online reach and competitive advantage, you must implement a local SEO strategy targeting broad service-related search queries also highly sought after by competitors in your area.
When it comes to ranking in local search results, staying true to your area and creating a campaign tailored to your customers is the best way to build an everlasting business.

Benefits Of Local SEO Campaigns
Empowering Organizations To Drive Results
Local SEO, or geo-targeted search, uses location based keywords to direct your website to local searches. Local SEO offers many advantages such as establishing a level playing field for all businesses and providing businesses the opportunity to showcase their products and services in front of thousands of potential leads. We help our customers outrank their competitors in their area through local SEO, helping to drive more leads and calls than their competitors.
Expand Your Reach to New Markets
By optimizing your website for related keywords, your organization will begin to appear in front of audiences in your target communities more frequently. Ranking for a wide range of search queries leads to significant increases in repeat visitors, which is likely to yield an increase in new customers.
Develop A Local Brand Identity
When you rank for keywords and appear within search results, your brand will become synonymous with your service offerings. Expanding brand visibility enables the ability to reach a wider market and potentially capture a larger percentage of your target audience.
Become An Industry Expert
Local SEO campaigns allow organizations to distribute unique and authoritative content to thousands of customers. By combining the right mix of SEO-based research and industry expertise, organizations can position themselves as a thought-leader within their industry.
Improve Qualified Lead Generation
A local SEO strategy designed to meet the needs of specific industries can provide businesses with quality leads, increasing in volume throughout the life of the campaign. As a website transitions from a platform designed to showcase service offerings, to a lead-generating sales tool, it also becomes an essential part of your company’s overall marketing efforts.
Local SEO Campaign Features
Market & Keyword Research
Our SEO marketing team conducts extensive market and keyword research, analyzes current industry trends and fluctuations in user search patterns, and targets keyword groupings to capture large audiences.
Content Planning & Generation
Our content marketing team utilizes the information gathered during the market and keyword research process to create unique content designed to drive website traffic and improve search engine rankings.
High-Authority Backlink Building
Off-page SEO requires the development of links from popular websites back to your own. We will handle all communication and steps required to place your links on other well-ranking sites.
On-Page SEO Optimization
321 Web Marketing’s on-page SEO specialists conduct monthly on-page SEO reviews, making adjustments and improvements based on keyword data and website performance.
Dedicated Project Manager, Marketer, Writer & Editor
The most successful local SEO packages include a dedicated team of professionals to support and execute the campaign. Your project manager, marketer, writer and editor are strategically chosen based on prior experience and knowledge of your industry.
Monthly SEO Campaign Review Meeting
Monthly SEO project status meetings are held between the lead project manager and the SEO manager to discuss key campaign metrics and upcoming SEO initiatives, while verifying that marketing and business goals are aligned.
Should You Consider Local SEO Services?
If your business operates in one area only, such as a doctor’s office or an attorney, 321 Web Marketing suggests that you consider a local SEO campaign. However, if your organization plans to become a thought leader in its industry and/or expand its service areas beyond the region where it is currently located, a national SEO campaign could be beneficial. Companies such as consulting firms, e-retailers that sell products online nationwide, and insurance brokers who can operate across state lines are generally better positioned to receive significant return from a national SEO campaign.
Organizations that have an internal marketing team often work with 321 Web Marketing to receive augmented support. We are able to act as your sole outsourced marketing department, or supplement your current team to produce results. For many of our local SEO campaigns, 321 Web Marketing works in direct collaboration with an internal marketing team member who facilitates information to the stakeholders. We encourage that your stakeholders participate in the onboarding process of our contract, but it is not required.
While the majority commercial websites are designed to drive qualified lead generation, some are optimized purely for website traffic. If traffic is one of the main key performance indicators for the campaign, we recommend purely focusing on a national SEO campaign. In some cases, however, a national keyword campaign can be used to drive website traffic and supplement lead generation for a local SEO campaign. For organizations focused primarily on leads, 321 Web Marketing generally recommends capturing local SEO before testing the waters of a national campaign.
Receive A Comprehensive Audit Of Your Website’s SEO
Unsure whether your organization is ready for a local campaign, or want to understand your website’s current SEO health? 321 Web Marketing offers extensive SEO audits, providing an in-depth analysis of varying SEO factors and suggestions on how to improve your overall SEO health score.
Get Started With A
Local SEO Campaign Today
Starter
Contact for Pricing
Foundational Features
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Dedicated Management
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Ongoing Analysis and Review
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Onsite Implementation
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SEO Dashboard
Available Add-Ons
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Social Media
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Email Marketing
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PPC
Month 1
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Tech Audit
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Keyword Research
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Title/Description/H1
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Content Optimization
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SEO Blog Strategy
Months 2+
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2 Blogs (800 words)
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2 Backlinks (DA 30+)
Business
Contact for Pricing
Foundational Features
-
Dedicated Management
-
Ongoing Analysis and Review
-
Onsite Implementation
-
SEO Dashboard
Available Add-Ons
-
Social Media
-
Email Marketing
-
PPC
Month 1
-
Tech Audit
-
Keyword Research
-
Title/Description/H1
-
Content Optimization
-
SEO Blog Strategy
Months 2+
-
3 Blogs (800 words)
-
3 Backlinks (DA 40+)
Corporate
Contact for Pricing
Foundational Features
-
Dedicated Management
-
Ongoing Analysis and Review
-
Onsite Implementation
-
SEO Dashboard
Available Add-Ons
-
Social Media
-
Email Marketing
-
PPC
Month 1
-
Tech Audit
-
Keyword Research
-
Title/Description/H1
-
Content Optimization
-
SEO Blog Strategy
Months 2+
-
4 Blogs (800 words)
-
4 Backlinks (DA 50+)
Premiere
Contact for Pricing
Foundational Features
-
Dedicated Management
-
Ongoing Analysis and Review
-
Onsite Implementation
-
SEO Dashboard
Available Add-Ons
-
Social Media
-
Email Marketing
-
PPC
Month 1
-
Tech Audit
-
Keyword Research
-
Title/Description/H1
-
Content Optimization
-
SEO Blog Strategy
Months 2+
-
4 Blogs (800 words)
-
5 Backlinks (DA 50+)
-
1 Guide (1600 words)
Enterprise
Contact for Pricing
Foundational Features
-
Dedicated Management
-
Ongoing Analysis and Review
-
Onsite Implementation
-
SEO Dashboard
Available Add-Ons
-
Social Media
-
Email Marketing
-
PPC
Month 1
-
Tech Audit
-
Keyword Research
-
Title/Description/H1
-
Content Optimization
-
SEO Blog Strategy
Months 2+
-
4+ Blogs (800 words)
-
8+ Backlinks (DA 50+)
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1+ Guide (3200 words)