Local SEO

If your business operates in one area only, such as a doctor’s office or an attorney, 321 Web Marketing suggests that you consider a local SEO campaign. However, if your organization plans to become a thought leader in its industry and/or expand its service areas beyond the region where it is currently located, a national SEO campaign could be beneficial. Companies such as consulting firms, e-retailers that sell products online nationwide, and insurance brokers who can operate across state lines are generally better positioned to receive significant return from a national SEO campaign.

Organizations that have an internal marketing team often work with 321 Web Marketing to receive augmented support. We are able to act as your sole outsourced marketing department, or supplement your current team to produce results. For many of our local SEO campaigns, 321 Web Marketing works in direct collaboration with an internal marketing team member who facilitates information to the stakeholders. We encourage that your stakeholders participate in the onboarding process of our contract, but it is not required.

While the majority commercial websites are designed to drive qualified lead generation, some are optimized purely for website traffic. If traffic is one of the main key performance indicators for the campaign, we recommend purely focusing on a national SEO campaign. In some cases, however, a national keyword campaign can be used to drive website traffic and supplement lead generation for a local SEO campaign. For organizations focused primarily on leads, 321 Web Marketing generally recommends capturing local SEO before testing the waters of a national campaign.