Benchmarking Tools
Tools That Keep Your Marketing Accountable
Benchmark your digital marketing efforts with tools built to help in-house marketers make smarter, data-backed decisions.
Whether you’re evaluating ROI, comparing your lead costs against industry standards, or checking if your website is ready to support growth, these tools give you the insights you need to act with confidence.
Each one is built to remove guesswork from your strategy, highlight opportunities for improvement, and make sure every marketing dollar is working toward measurable results. Use them to assess where you stand today, and where you should be heading next.
Return On Ad Spend (ROAS) Calculator
Understanding how much revenue your ad campaigns generate should never be left to guesswork. The 321 ROAS Calculator helps you model your return on ad spend by using your actual numbers, such as monthly ad budget, average cost-per-click, conversion rates, and customer value.
It’s built for in-house marketing teams that need clarity before scaling or reallocating budget. Whether you’re assessing current performance or planning your next campaign, this tool gives you a quick and accurate way to determine if your paid strategy is built for profit.
Lead Generation Benchmarks
Are you paying too much for leads compared to others in your industry?
Our lead generation benchmarks encompass real campaign data from various sectors like IT, legal, healthcare, and contracting to show how your cost-per-lead and volume compare to peers.
This resource helps you evaluate whether your strategy is competitive and provides a clearer picture of what performance should look like in your space.
Use it to set realistic goals, identify opportunities, and better understand how your marketing stacks up.
Website Checklist
Your website should support your lead generation goals, not work against them. This website checklist walks you through the key areas that impact SEO performance, user experience, and conversion readiness.
It’s designed to help marketing managers quickly spot gaps and opportunities for improvement without needing to run a full audit or use advanced tools.
Whether you’re planning a site update or reviewing campaign readiness, this checklist gives you a focused framework to evaluate how well your website is positioned for results.
The Powerful Tools Behind Every 321 Campaign
These proprietary tools are developed in-house by 321 Web Marketing to streamline workflows, surface insights, and give clients total visibility into their campaigns.
Turn Benchmarking Into Action
Using the right tools is a great first step. But real growth comes from a strategy built on your data, your goals, and a system designed to scale. If you’re ready to turn insights into qualified leads and real ROI, let’s build a plan together.
What To Know Before You Dive In
Absolutely. All of the benchmarking tools listed on our site are free and available to anyone looking to assess their marketing performance or campaign readiness.
It depends on your goals. If you’re running ads, start with the ROAS calculator. If you’re focused on lead generation performance, the lead gen benchmarks are a great fit. For website-related issues, use the website checklist.
Not at all. Each tool is designed to be intuitive and easy to use, even for non-technical marketers or business owners.
Gain useful strategies you can put into practice immediately. If you want to turn those insights into a lead generation strategy, our team is here to help.
Kim Greer
OFP Law
One of the best business decisions I ever made was to contract with 321 Web Marketing. Jonathan Gessert and his team are knowledgeable, efficient, and effective, making digital marketing goals easy to achieve and helping […]
Kelly Cole
Business Benefits Group
My company hired 321 Web Marketing in February 2016 to resurrect our web site. We feel our web site is the face to our business and desperately needed a make over. 321 took us from blah to WOW effortlessly and what a difference […]
Emily Hawkins
Diener & Associates
Thanks to 321 Web Marketing, the client has seen an increase in their search engine leads, averaging 12 qualified leads per month. The client has also achieved prominent Google Maps and search placement. The team manages the engagement […]
Trevor Telesz
Paw Pals Pet Sitting
321 Web Marketing successfully translated the client’s design into a stunning and refreshed website, ensuring seamless functionality across all dynamic views. The team provided clear timelines and stuck to them, keeping everything […]
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Spartan Animal & Pest Control
321 Web Marketing is truly phenomenal at what they do. Their ability to communicate and describe the steps and actions that they are implementing , Alex Zarpas in particular, is excellent. Delivering on promises is all they have done for me […]
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MFE Insurance
I can’t say it enough, Jonathan and his team have gone above and beyond since day one to accommodate our needs and meet our goals. I run a specialty insurance brokerage based in LA and once we found 321 we never looked […]
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Advantage.Tech
Thanks to 321 Web Marketing’s web development work, the client increased rankings and traffic from search engines. Also, their business secured prominent positions on Google Maps and industry-relevant, profitable keywords. The client also […]
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FVCbank
After the website revamp, the client saw a steady rise in leads from search engines, resulting in additional traffic. 321 Web Marketing is highly punctual when it comes to deliverables, and internal stakeholders are impressed with the service […]
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VAE
321 Web Marketing delivered a sleek website that accurately portrays the size and quality of the client’s organization. All of their completed websites have received positive feedback from users who have been impressed by the UX/UI. The […]
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Masten Pools
321 Web Marketing has increased the client’s leads from zero to 53 monthly. Their SEO efforts pay off impressively due to a top-ranking position on Google and making the site the number one result for several local service keywords. The […]
