Generative Engine Optimization Services
Become The Brand AI Recommends
Your buyers are still using search engines, they’re just expanding their toolset to include AI. Generative engines like ChatGPT and Google’s AI Overviews don’t show links, they generate answers. Those answers come from structured, source-able content like yours, but only if it’s optimized to be included.
321’s GEO strategies help your business show up inside AI-generated results with content engineered for retrieval, attribution, and lead intent, not just rankings. No gimmicks. No fluff. Just visibility where it now matters.
Two Channels. One Strategy.
Search Engine Optimization is designed to get your site ranked within traditional search results. Generative Engine Optimization gets your brand included in the answers AI engines generate from those results.
SEO is still essential and it’s not going anywhere, but visibility is expanding beyond the link-based SERPs.
They’re not competing strategies, they’re complementary layers in a modern visibility stack.
You’ve Seen The Shift, Now Let’s Build Your Strategy.
If you’re serious about visibility & leads, it’s time to add GEO to your marketing stack. We’ll show you exactly how it fits into your campaigns.
Competitor AI Result Analysis
We audit who ranks in AI tools for your target queries, then identify gaps and build a plan to outrank competitors in generative results.
Entity-Based Content Planning
We create content clusters around entities AI engines recognize, boosting authority & increasing chances of citation in AI-generated answers.
Structured Data For Reliability
We implement structured schema markup to help AI engines connect content with real entities, increasing visibility in generative platforms.
Copy Designed For AI
We format content with clear headings, summaries, and semantic structure so it’s easily used in AI-generated responses.
AI Query & Source Tracking
We track prompts that surface competitors in AI tools, then optimize your content to win visibility where buyers are already looking for answers.
Non-Link Authority Building
We secure brand mentions in high-authority sources to improve your presence in datasets used by generative engines.
See If Your Current Website Is GEO-Ready
See how well your foundation supports organic rankings and AI-generated visibility. It’s fast, actionable, and built to help close the gaps.
You’re Not The Only One Asking These Questions
Yes. SEO ranks you in traditional search. GEO makes sure you’re included in AI-generated answers. They work together to maximize visibility across both search and generative platforms.
Structured, entity-rich, and clearly formatted content performs best. Think: Q&As, semantic headings, and service pages tied to topics AI engines recognize and cite.
Most businesses don’t and that’s the problem. We benchmark generative visibility, identify missed opportunities, and restructure your content to surface in AI-generated responses.
We build GEO content to support full-funnel lead gen. It’s not just about being seen, it’s about showing up with the right message when buyers are ready to act.
Kim Greer
OFP Law
One of the best business decisions I ever made was to contract with 321 Web Marketing. Jonathan Gessert and his team are knowledgeable, efficient, and effective, making digital marketing goals easy to achieve and helping […]
Kelly Cole
Business Benefits Group
My company hired 321 Web Marketing in February 2016 to resurrect our web site. We feel our web site is the face to our business and desperately needed a make over. 321 took us from blah to WOW effortlessly and what a difference […]
Emily Hawkins
Diener & Associates
Thanks to 321 Web Marketing, the client has seen an increase in their search engine leads, averaging 12 qualified leads per month. The client has also achieved prominent Google Maps and search placement. The team manages the engagement […]
Trevor Telesz
Paw Pals Pet Sitting
321 Web Marketing successfully translated the client’s design into a stunning and refreshed website, ensuring seamless functionality across all dynamic views. The team provided clear timelines and stuck to them, keeping everything […]
Corey Davis
Spartan Animal & Pest Control
321 Web Marketing is truly phenomenal at what they do. Their ability to communicate and describe the steps and actions that they are implementing , Alex Zarpas in particular, is excellent. Delivering on promises is all they have done for me […]
Alec Roberts
MFE Insurance
I can’t say it enough, Jonathan and his team have gone above and beyond since day one to accommodate our needs and meet our goals. I run a specialty insurance brokerage based in LA and once we found 321 we never looked […]
Richard Wilbur III
Advantage.Tech
Thanks to 321 Web Marketing’s web development work, the client increased rankings and traffic from search engines. Also, their business secured prominent positions on Google Maps and industry-relevant, profitable keywords. The client also […]
Bruce Gemmill
FVCbank
After the website revamp, the client saw a steady rise in leads from search engines, resulting in additional traffic. 321 Web Marketing is highly punctual when it comes to deliverables, and internal stakeholders are impressed with the service […]
Drew Weeks
VAE
321 Web Marketing delivered a sleek website that accurately portrays the size and quality of the client’s organization. All of their completed websites have received positive feedback from users who have been impressed by the UX/UI. The […]
Ryan Masten
Masten Pools
321 Web Marketing has increased the client’s leads from zero to 53 monthly. Their SEO efforts pay off impressively due to a top-ranking position on Google and making the site the number one result for several local service keywords. The […]
