Google Ads Management Services
Ad Campaigns Shouldn’t Feel Like A Gamble
As a performance-first PPC team, we help in-house marketers turn every dollar of ad spend into qualified leads, not just clicks and traffic that never convert. Whether you’re running Search, Display, or Local campaigns, our strategies are built around clear performance goals designed to outperform industry benchmarks and drive real pipeline growth. We don’t just launch campaigns and hope for the best. Every decision is backed by data and tied directly to the outcomes that matter to your business.
We manage your Google Ads through a proven system focused on precise lead tracking, aggressive cost-per-lead targets, and continuous refinement based on what the data tells us. From smart creative that resonates with your ideal buyers to full-funnel insights that show exactly how your campaigns are performing at every stage, our approach leaves nothing to guesswork. With quarterly campaign updates and ongoing optimization, we ensure your ad spend is working as efficiently as possible and consistently delivering measurable results you can see in your pipeline.
Full Transparency Google Ads Campaign Management
At 321 Web Marketing, we prioritize clear communication and complete transparency in every aspect of campaign management. You’ll never be left guessing where your budget is going or how your campaigns are performing. With hands-on management of your PPC strategy, we provide full visibility into your ad spend, performance metrics, and the specific actions we’re taking to improve results so you always have a clear picture of what’s working and where we’re heading next.
Consider us your dedicated marketing team, fully invested in your success and focused on maximizing your return on every dollar spent. We don’t just manage campaigns from a distance. We work alongside your team, provide regular updates, and make data-driven adjustments to ensure your PPC investment is consistently driving the qualified leads and pipeline growth your business depends on.
See What Happens After The Click
With 321leadtracker.io, every ad click is tracked, scored, and stored in one centralized platform built specifically for in-house marketing teams. You’ll have full visibility into calls, form fills, and cost-per-lead data through a single intuitive dashboard that makes it easy to see exactly which campaigns and keywords are driving your best leads. No more piecing together data from multiple sources or wondering which clicks actually turned into real opportunities. Everything you need to measure performance, evaluate lead quality, and make confident budget decisions is right at your fingertips.
Google Search Ads
Our search campaigns target high-intent queries with precision, ensuring your ads appear in front of buyers who are actively looking for the solutions you offer. We align every element, from keyword selection and ad copy to landing page experience, so the entire journey is consistent and compelling. This alignment not only improves click-through rates but maximizes lead quality by attracting the right prospects and guiding them toward conversion.
Google Display Ads
We design Display campaigns that build brand familiarity with your target audience and re-engage visitors who left your site without converting. Using visual creative that’s designed to perform, not just look good, we keep your brand top of mind as potential buyers browse the web. By strategically retargeting lost leads with relevant messaging, we bring them back into your funnel and give them a clear reason to take the next step.
Google Remarketing Ads
Our remarketing campaigns strategically follow prospects who have already shown interest in your business but haven’t yet converted. Using smart, conversion-focused creative tailored to where each prospect is in their buying journey, we keep your brand in front of the right people with messaging that gives them a compelling reason to come back. This approach not only brings lost leads back into your funnel but also lowers your overall cost per lead by maximizing the value of traffic you’ve already paid to acquire.
Google Local Service Ads
Drive direct call volume from buyers who are ready to take action right now. We manage your Local Services Ads presence to secure premium placement at the very top of search results, putting your business in front of high-intent local customers the moment they’re looking for help. By optimizing your profile, managing reviews, and maintaining your Google Guaranteed or Google Screened status, we help you build the local trust that turns searches into phone calls and phone calls into booked appointments.
Performance Max
Our Performance Max campaigns leverage Google’s full inventory of ad channels, including Search, Display, YouTube, Gmail, and Maps, to reach your ideal buyers wherever they are. By combining your audience signals with Google’s machine learning, we maximize conversions across every touchpoint while maintaining control over creative direction and budget allocation. We continuously monitor and refine asset groups, audience targeting, and bidding strategies to ensure your campaigns aren’t just running on autopilot but are actively driving qualified leads at the lowest possible cost per acquisition.
Use Real Numbers To Predict Real Results
Our ROAS Calculator takes the guesswork out of evaluating your Google Ads performance. By plugging in your target cost per click, conversion rate, and sales data, you’ll get a clear picture of whether your current strategy can actually turn a profit. Instead of relying on assumptions or surface-level metrics, this tool gives you the hard numbers you need to make confident decisions about your ad spend and understand exactly what it takes to generate a positive return on your investment.
Clear Answers For Confident Campaign Decisions
We recommend budgets based on your industry benchmarks and lead goals. Then we use our ROAS calculator to show what kind of return you can expect.
Yes. We write ad copy, design creative, and build optimized pages to ensure every part of the campaign works toward your lead goals.
Absolutely. We can optimize an existing account or build a new one from scratch, whichever option we determine will perform better based on your current setup.
We optimize around qualified leads and benchmarked CPL, not surface-level metrics. Every PPC campaign is adjusted quarterly based on real performance data.
Real Campaigns. Proven Strategies. Measurable Growth.
From healthcare to insurance and law, our case studies show how strategic marketing drives qualified leads and lasting impact. See how we help service-based organizations outperform the competition with data-backed campaigns, SEO, and technical precision tailored to their industry.
Healthcare Marketing Case Study
A detailed review of our healthcare marketing process shows what happens when healthcare organizations work & succeed with 321 Web Marketing.
Insurance Marketing Case Study
Details of our insurance marketing process shows what happens when insurance agencies find success when working with 321 Web Marketing.
Law Firm Marketing Case Study
A detailed description of our process, and data that shows what happens when law firms find success when working with 321 Web Marketing.
Kim Greer
OFP Law
One of the best business decisions I ever made was to contract with 321 Web Marketing. Jonathan Gessert and his team are knowledgeable, efficient, and effective, making digital marketing goals easy to achieve and helping […]
Kelly Cole
Business Benefits Group
My company hired 321 Web Marketing in February 2016 to resurrect our web site. We feel our web site is the face to our business and desperately needed a make over. 321 took us from blah to WOW effortlessly and what a difference […]
Emily Hawkins
Diener & Associates
Thanks to 321 Web Marketing, the client has seen an increase in their search engine leads, averaging 12 qualified leads per month. The client has also achieved prominent Google Maps and search placement. The team manages the engagement […]
Trevor Telesz
Paw Pals Pet Sitting
321 Web Marketing successfully translated the client’s design into a stunning and refreshed website, ensuring seamless functionality across all dynamic views. The team provided clear timelines and stuck to them, keeping everything […]
Corey Davis
Spartan Animal & Pest Control
321 Web Marketing is truly phenomenal at what they do. Their ability to communicate and describe the steps and actions that they are implementing , Alex Zarpas in particular, is excellent. Delivering on promises is all they have done for me […]
Alec Roberts
MFE Insurance
I can’t say it enough, Jonathan and his team have gone above and beyond since day one to accommodate our needs and meet our goals. I run a specialty insurance brokerage based in LA and once we found 321 we never looked […]
Richard Wilbur III
Advantage.Tech
Thanks to 321 Web Marketing’s web development work, the client increased rankings and traffic from search engines. Also, their business secured prominent positions on Google Maps and industry-relevant, profitable keywords. The client also […]
Bruce Gemmill
FVCbank
After the website revamp, the client saw a steady rise in leads from search engines, resulting in additional traffic. 321 Web Marketing is highly punctual when it comes to deliverables, and internal stakeholders are impressed with the service […]
Drew Weeks
VAE
321 Web Marketing delivered a sleek website that accurately portrays the size and quality of the client’s organization. All of their completed websites have received positive feedback from users who have been impressed by the UX/UI. The […]
Ryan Masten
Masten Pools
321 Web Marketing has increased the client’s leads from zero to 53 monthly. Their SEO efforts pay off impressively due to a top-ranking position on Google and making the site the number one result for several local service keywords. The […]
