Lead Generation Benchmarks
See How Your Funnel Compares To Industry Averages
Are your lead generation numbers keeping up with the competition? Use our benchmarking tool to compare your funnel’s performance against trusted industry standards.
From landing page conversion rates to SQL close ratios, this tool helps you identify where your funnel is thriving, and where it needs work. Stop guessing which stage is leaking leads and start fixing it with data-backed insight.
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Pinpoint The Gaps In Your Lead Pipeline
The 321 Web Marketing Lead Generation Benchmarks tool helps you identify where your funnel excels, and where it’s leaking potential revenue.
Visitor-to-Lead Rate
How well does your website convert traffic into leads? This rate shows how effectively your pages capture interest and turn visitors into form submissions or calls. Industry averages vary, but strong campaigns consistently outperform the noise.
Lead-to-MQL Rate
Getting a lead is just the first step. This metric tracks how many of those leads meet your marketing qualification standards. It’s a clear signal of your content relevance, targeting accuracy, and offer alignment.
MQL-to-SQL Rate
A solid marketing-qualified lead still needs to make the jump into your sales pipeline. This benchmark tracks how often marketing-generated leads become real sales opportunities, highlighting how well your teams are aligned.
SQL-to-Customer Rate
This final metric shows how many qualified sales opportunities are turning into paying customers. It’s a critical indicator of downstream performance and helps you diagnose if the issue lies in marketing, sales, or both.
Now You Know Where You Stand, Let’s Do Something About It
Industry benchmarks are only the beginning. Whether your CPL is climbing or conversion rates are lagging, we’ll help you close the gap with data-backed strategy and full-funnel clarity. Because once you know where you stand, the real work begins.
Could Your Website Be Hurting Your Conversion Rate?
A slow, outdated, or confusing website can derail even the strongest lead gen strategy. Our website checklist helps you quickly evaluate key areas like speed, structure, and SEO readiness, before your next campaign goes live.
Answers To Frequently Asked Lead Gen Questions
Conversion rates vary by industry, but a healthy visitor-to-lead rate typically falls between 2% and 5%. If you’re below that, your site may have issues with messaging, UX, or traffic quality.
Yes. Even estimates can offer directional insight. The tool helps identify where your funnel might be leaking so you can prioritize what to measure moving forward.
We recommend reviewing your lead generation benchmarks quarterly. This ensures your campaigns are improving over time and helps you identify early signs of pipeline issues.
You’ll need basic performance data: website traffic, number of leads generated, MQLs, SQLs, and closed deals. Our tool guides you step-by-step to input this data and instantly benchmarks your performance.
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OFP Law
One of the best business decisions I ever made was to contract with 321 Web Marketing. Jonathan Gessert and his team are knowledgeable, efficient, and effective, making digital marketing goals easy to achieve and helping […]
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Business Benefits Group
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Diener & Associates
Thanks to 321 Web Marketing, the client has seen an increase in their search engine leads, averaging 12 qualified leads per month. The client has also achieved prominent Google Maps and search placement. The team manages the engagement […]
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Paw Pals Pet Sitting
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Spartan Animal & Pest Control
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MFE Insurance
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Advantage.Tech
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FVCbank
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VAE
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Masten Pools
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