Return On Ad Spend Calculator
Is Your Marketing Budget Pulling Its Weight?
Running paid campaigns without knowing your numbers is like swinging a bat in the dark. At 321 Web Marketing, we don’t gamble with your budget.
We build strategies that deliver results, and this calculator gives you a starting point to understand whether your current or proposed spend makes financial sense.
Find out how much revenue your ad spend is actually driving. No fluff, just math. Plug in your numbers and see if your campaigns are helping your bottom line, or burning through your budget.
See Your Return On Ad Spend
The 321 Web Marketing ROAS calculator will help you evaluate:
Monthly Ad Budget
What are you currently investing across platforms like Google Ads, Facebook, LinkedIn, or Display? Knowing your total monthly spend is the first step in evaluating how efficiently those dollars are working.
Cost-Per-Click (CPC)
Cost-Per-Click, or CPC, is the average amount you pay every time someone clicks your ad. It helps you understand how much you’re spending just to get a single visitor to your website.
Conversion Rates
How many of your visitors turn into leads and how many of those leads become paying customers? These rates show how effective your landing pages, offers, and follow-up processes really are.
Average Customer Value
How much revenue does one closed deal bring in for your business? This number is essential to determine whether your ad spend is delivering a return or draining your budget.
Results
Number of Clicks
0
Number of Leads
0
Cost Per Lead
$0
Value of a Lead
$0
Expected New Clients
0
Expected Revenue
$0
Expected Profit
$0
Return on Ad Spend
0%
Return on Ad Spend
0%
Share Your Results!
Want to revisit your numbers later or pass them along to your team? Just save or share the URL, your inputs are stored securely in the link.
When you’re ready to stop guessing and start improving your ad performance, talk to the team at 321 Web Marketing.
Make The Numbers Work For You
If your return on ad spend is in the red, there’s still time to fix it. At 321 Web Marketing, we build campaigns engineered to outperform industry cost-per-lead benchmarks, and we track every conversion back to the source.
Some Questions The Calculator May Not Have Answered
ROAS (Return on Ad Spend) shows how much revenue your business earns for every dollar spent on ads. It’s one of the clearest ways to measure whether your campaigns are profitable.
Not at all. While we specialize in Google Ads, this calculator works for any paid platform including Facebook, LinkedIn, YouTube, or even display networks.
You’ll want to have your monthly ad budget, average cost-per-click, conversion rates, and the average value of a new customer. If you’re unsure, estimates still provide useful direction.
ROAS measures the return from your ad spend alone, while ROI factors in all costs (like overhead or labor). ROAS is useful for assessing paid campaign efficiency specifically.
Low ROAS means your campaign isn’t generating enough value for what you’re spending. That’s a signal to revisit your targeting, creative, landing pages, or process, and we can help with that.
Yes. Run separate calculations for each campaign, like Search vs. Display, to see which channel is contributing the most to revenue.
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