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321 Web Marketing

Inbound Lead Generation Company

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Website Checklist

Home › Benchmark Tools › Website Checklist

Know If Your Website Is Helping Or Hurting Your Marketing

Before you invest another dollar in SEO, ads, or content, make sure your website is actually ready to perform.

Our Website Checker Tool audits key performance, accessibility, and SEO factors to give you a complete picture of your site’s strengths, and where it’s silently costing you leads.

Submit your site and get a customized report delivered straight to your inbox.

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Audit My Website

An Overview Of What We Check & Why It Matters

Page Speed & Load Time

We check key performance indicators including First Contentful Paint (FCP), Largest Contentful Paint (LCP), and Time to Interactive (TTI). Slow load times can lower search rankings, reduce conversions, and drive up ad costs.

Security & HTTPS Protocols

We check your site for use of secure HTTPS protocols and if it is free of mixed content issues. Unsecured sites can get flagged by browsers and harm user trust, especially for lead forms or eCommerce.

Mobile Usability & Responsiveness

We check how your site performs across screen sizes and devices. Poor responsiveness or mobile-specific issues often tank conversion rates and negatively impact Google rankings.

Accessibility Compliance

We flag major accessibility issues including color contrast failures, missing alt text, improper heading structure, and keyboard navigation problems. Meeting WCAG standards is not just ethical, it protects you from legal exposure.

On-Page SEO Basics

We analyze areas such as title tag structure, meta descriptions, heading hierarchy, and semantic markup to determine whether your site is SEO-friendly, or invisible to Google.

Core Web Vitals

We evaluate your CLS (Cumulative Layout Shift), LCP (Largest Contentful Paint), and FID (First Input Delay) to measure real-world user experience. Poor scores here can directly affect rankings and visibility.

Broken Elements & Best Practices

We surface common problems including broken links, improperly sized images, render-blocking scripts, and outdated technology that make your site harder to use and rank.

Seeing Red Flags In Your Website Audit?

You don’t have to fix it alone. Schedule a strategy call with our team to walk through your results and build a game plan for improvement.

Schedule A Strategy Meeting
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ROAS Calculator

Evaluate your paid campaign efficiency by calculating how much revenue your ad spend is actually generating. Identify wasted budget and zero in on the channels that deliver.

Lead Gen Benchmarks

Compare your lead funnel performance against industry averages. From visitor-to-lead rates to SQL close ratios, see where your funnel excels and where it leaks.

Website Checklist Tool FAQs

You’ll receive a customized website report outlining your site’s performance across critical areas like speed, SEO, accessibility, and mobile usability. It’s delivered straight to your inbox, usually within two business days.

Your report will outline priority areas and suggested fixes. If you’re not sure where to start, our team can walk you through the findings and help you develop a plan to address them.

Not at all. While the checklist covers technical elements, your report is written in clear, actionable language so marketing managers, business owners, and non-technical teams can easily interpret the results.

Gain useful strategies you can put into practice immediately. If you want to turn those insights into a lead generation strategy, our team is here to help.

What Our Clients Are Saying About Us

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Kim Greer

OFP Law

One of the best business decisions I ever made was to contract with 321 Web Marketing. Jonathan Gessert and his team are knowledgeable, efficient, and effective, making digital marketing goals easy to achieve and helping […]

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Kelly Cole

Business Benefits Group

My company hired 321 Web Marketing in February 2016 to resurrect our web site. We feel our web site is the face to our business and desperately needed a make over. 321 took us from blah to WOW effortlessly and what a difference […]

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Emily Hawkins

Diener & Associates

Thanks to 321 Web Marketing, the client has seen an increase in their search engine leads, averaging 12 qualified leads per month. The client has also achieved prominent Google Maps and search placement. The team manages the engagement […]

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Trevor Telesz

Paw Pals Pet Sitting

321 Web Marketing successfully translated the client’s design into a stunning and refreshed website, ensuring seamless functionality across all dynamic views. The team provided clear timelines and stuck to them, keeping everything […]

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Corey Davis

Spartan Animal & Pest Control

321 Web Marketing is truly phenomenal at what they do. Their ability to communicate and describe the steps and actions that they are implementing , Alex Zarpas in particular, is excellent. Delivering on promises is all they have done for me […]

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Alec Roberts

MFE Insurance

I can’t say it enough, Jonathan and his team have gone above and beyond since day one to accommodate our needs and meet our goals. I run a specialty insurance brokerage based in LA and once we found 321 we never looked […]

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Richard Wilbur III

Advantage.Tech

Thanks to 321 Web Marketing’s web development work, the client increased rankings and traffic from search engines. Also, their business secured prominent positions on Google Maps and industry-relevant, profitable keywords. The client also […]

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Bruce Gemmill

FVCbank

After the website revamp, the client saw a steady rise in leads from search engines, resulting in additional traffic. 321 Web Marketing is highly punctual when it comes to deliverables, and internal stakeholders are impressed with the service […]

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Drew Weeks

VAE

321 Web Marketing delivered a sleek website that accurately portrays the size and quality of the client’s organization. All of their completed websites have received positive feedback from users who have been impressed by the UX/UI. The […]

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Ryan Masten

Masten Pools

321 Web Marketing has increased the client’s leads from zero to 53 monthly. Their SEO efforts pay off impressively due to a top-ranking position on Google and making the site the number one result for several local service keywords. The […]

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Explore Our Work.

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Insurance

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HR Search and Rescue

Human Resources

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Diener & Associates

Consulting

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Lifestyle

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Contractor

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Recognized For Results, Backed By Data

We believe marketing should be measured by performance, not promises.

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  • Inbound Lead Strategy
    • SEO (Search Engine Optimization)
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    • 321leadtracker.io
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    • Real-Time Metrics
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