Thanks to the Internet, there are now dozens of ways to market your law firm and spread the word about your services. One of the simplest and most effective ways is through law firm content marketing. At its most basic level, content marketing is the process of using interesting and relevant content placed on your website, such as blogs, photos, and videos, as an advertising tool. Read on to find out some additional benefits of using content marketing for your law firm and how a digital marketing agency can assist you in creating effective marketing content.
When creating content for your website, your law firm digital marketing agency will research frequently-searched keywords and use them throughout your content. This helps search engines find your web pages when people search for those terms. Generally speaking, the more relevant a page, the higher it will appear in the search results. Since web users often consider higher-ranked sites to be more trustworthy, your firm will likely get more website traffic through publishing relevant pages. Moreover, the more quality legal content you put on your website, the more opportunities you will have to utilize keywords to your advantage and drive more traffic to your site. Long term, this can potentially lead to a significant uptake in your content and services being found by search engine users who are searching for the exact services your law firm provides.
It’s not enough to simply tell people about what services your firm offers. You need to provide readers with rich, informative posts that give them a deeper understanding as to what your firm does, what differentiates it from other firms, and why your readers should care. Clients want information that helps them make intelligent decisions about where to spend their money and time, and creating quality content fills that need. Becoming a dependable resource of reliable, and helpful information is an excellent way to grow your audience and increase the number of qualified leads your firm receives each day.
Providing website visitors with informative content has an additional benefit. By producing content that readers find useful and engaging, you will be positioning your firm as a subject expert in the industry. With effective content marketing, your website will quickly develop a reputation for providing quality advice and information, making it a go-to destination for people seeking help in legal matters. Not only does this help people acknowledge your firm as a knowledgeable and generous business, but it also develops trust in your brand. This, in turn, will encourage your readers to readily choose your firm when they need legal help as well as advocate your services to their friends and family if and when they need similar assistance.
This helps grow your potential client base with minimal effort on the part of your firm. And if you treat your clients right and cement their trust, you can create a customer base filled with raving and loyal fans. This can create a positive cycle where continued trust leads to lifetime customers, and a consistent flow of new clients who inquire about your services based on your good reputation.
The content created through your law firm content marketing doesn’t have to only stay on your website. In fact, it should not. Sharing that content on social media can help you significantly grow your audience in several ways. First, it provides you with yet another way to reach potential customers. People may not visit your website, but they may come across a tweet or Facebook post shared from your page by one of their friends.
Secondly, social media can also help you generate momentum when it comes to building your audience. Posting content that people find interesting will gain subscribers and create a following of people who are loyal to your brand. Moreover, if your follower list reaches a large enough number, other people will begin to view your large following as an endorsement, encouraging them to check out your content and follow your business as well.
Did you know? Law firm content marketing is significantly cheaper than other forms of marketing for law firms. While traditional ads such as television, print, and radio spots are more familiar, they can be very expensive over time for very little gain. Creating content is a one-time expense in terms of both time and money, making it a small but powerful investment. One that can generate three times as many leads while costing 62% less than outbound marketing, according to the Content Marketing Institute, with a cost per lead that drops by 82% after the first five months of posting the content. Furthermore, people tend to remember and think more highly of content that they find themselves, such as a blog post they discover through search results, rather than an ad that they passively view or are forced to watch on TV. As a result, law firm content marketing can be a money-saving, traffic-generating form of marketing that can lead to long-term and consistent returns.
Speak with a marketing professional at a law firm digital marketing agency to get more information or to schedule a free content marketing consultation. 321 Web Marketing has years of experience in creating quality content for businesses in a wide variety of industries. We will perform extensive research to determine what content your customer base is seeking online and create one-of-a-kind content that addresses those needs and positions your brand as an expert in your field.
Contact us today to get started on your law firm content marketing campaign and get a steady stream of qualified leads for your firm within six months or less!