Legal Marketing

Attract Qualified Leads, Not Just Website Traffic

Law firms today need more than word-of-mouth to grow. Clients search online for representation, and your firm needs to be visible, credible, and easy to find.

Our legal marketing strategies are designed to help attorneys attract qualified leads, stand out in competitive markets, and build trust with prospective clients.

Every campaign is backed by benchmark data and tailored to reflect your firm’s specialties, voice, and compliance needs.

Start Generating Legal Leads

Lawyer Reviewing Content For Her Legal Marketing Campaign

Members Of A Law Firm Checking Out The Results Of Their Legal Marketing Campaign

Inbound Campaigns That Help Law Firms Sign More Clients

We’ve helped law firms in family law, personal injury, estate planning, criminal defense, and other practice areas grow their client base through data-backed inbound marketing campaigns.

Whether it’s ranking at the top for high-intent local searches or driving consistent lead flow through paid ads and content, our strategies are engineered for performance and built on proven results.

Want to see the outcomes for yourself?

See What Your Firm Could Be

Get A Better Idea Of How Your Legal Marketing Metrics Measure Up

Access benchmark data specific to law firms to evaluate your current lead volume and cost-per-lead. Understand how your practice compares to other firms, and uncover what it will take to improve efficiency and results.

Check Your Firm's Performance

SEO Consulting Services

We assess your firm’s current SEO strategy, identify issues impacting lead flow, and recommend changes that align with your practice areas. Whether you’re starting a new campaign or refining an existing one, we help you move forward with confidence.

National SEO Campaigns

Expand your reach beyond local markets. Our national SEO strategies help law firms with multiple offices or niche specialties gain visibility in broader geographic areas and attract high-value cases from across the country.

Local SEO Campaigns

Be the top choice in your region. Our local SEO efforts are built to help law firms rank in Google Maps, local packs, and geo-targeted searches so nearby clients can easily find and contact your practice.

Generative Engine Optimization

We structure legal content for AI-driven visibility. From Google’s AI Overviews to ChatGPT-style queries, we optimize for how and where modern users find legal services, ensuring your firm is part of the conversation.

WordPress Optimization Services

We fine-tune your law firm’s WordPress site for load speed, mobile usability, and lead conversion. Every update supports your broader SEO and ad strategies to ensure a seamless user experience for potential clients.

Google Local Services Ads (LSAs)

Appear at the top of local search results with Google LSAs. We help law firms get verified, manage their profiles, and receive direct calls from clients who are actively looking for legal support.

Google Search Ads

Capture search demand at the moment of intent. We build Google Ads campaigns that target case-specific keywords to bring in qualified leads for practice areas like family law, criminal defense, personal injury, and more.

Google Display Ads

Build name recognition with targeted visuals. Our display ad campaigns introduce your firm to new audiences and retarget previous site visitors with creative aligned to your legal brand.

Google Remarketing Ads

Stay top-of-mind for potential clients who didn’t convert the first time. Our remarketing ads help bring legal prospects back to your site and re-engage them at key decision-making moments.

Ready To Scale Your Website Into A Lead Engine?

Our legal marketing campaigns are designed to connect your practice with the right prospects. We focus on qualified clients who are actively searching for legal support. Every campaign is built using reliable data, with full-funnel tracking to show clear ROI from the first month forward.

Schedule A Strategy Session With Our Team

What To Know Before Launching Your Legal Marketing Campaign

Every call form and inquiry is tracked through 321leadtracker.io. You’ll know what keyword or campaign triggered the lead, along with the landing page and conversion path.

Most law firms begin to see measurable SEO results within 4 to 6 months. During that time, paid campaigns can help bridge the gap and accelerate lead generation.

Yes. All legal content goes through your review process inside our content portal. You’ll see proposed titles, keywords, and publishing dates with enough time to request changes.

Absolutely. We customize each campaign by practice area, tailoring keywords and landing pages to reach clients actively searching for services like divorce, estate planning, DUI defense, and more.

What Our Clients Are Saying About Us

Kim Greer

OFP Law

One of the best business decisions I ever made was to contract with 321 Web Marketing. Jonathan Gessert and his team are knowledgeable, efficient, and effective, making digital marketing goals easy to achieve and helping […]

Kelly Cole

Business Benefits Group

My company hired 321 Web Marketing in February 2016 to resurrect our web site. We feel our web site is the face to our business and desperately needed a make over. 321 took us from blah to WOW effortlessly and what a difference […]

Emily Hawkins

Diener & Associates

Thanks to 321 Web Marketing, the client has seen an increase in their search engine leads, averaging 12 qualified leads per month. The client has also achieved prominent Google Maps and search placement. The team manages the engagement […]

Trevor Telesz

Paw Pals Pet Sitting

321 Web Marketing successfully translated the client’s design into a stunning and refreshed website, ensuring seamless functionality across all dynamic views. The team provided clear timelines and stuck to them, keeping everything […]

Corey Davis

Spartan Animal & Pest Control

321 Web Marketing is truly phenomenal at what they do. Their ability to communicate and describe the steps and actions that they are implementing , Alex Zarpas in particular, is excellent. Delivering on promises is all they have done for me […]

Alec Roberts

MFE Insurance

I can’t say it enough, Jonathan and his team have gone above and beyond since day one to accommodate our needs and meet our goals. I run a specialty insurance brokerage based in LA and once we found 321 we never looked […]

Richard Wilbur III

Advantage.Tech

Thanks to 321 Web Marketing’s web development work, the client increased rankings and traffic from search engines. Also, their business secured prominent positions on Google Maps and industry-relevant, profitable keywords. The client also […]

Bruce Gemmill

FVCbank

After the website revamp, the client saw a steady rise in leads from search engines, resulting in additional traffic. 321 Web Marketing is highly punctual when it comes to deliverables, and internal stakeholders are impressed with the service […]

Drew Weeks

VAE

321 Web Marketing delivered a sleek website that accurately portrays the size and quality of the client’s organization. All of their completed websites have received positive feedback from users who have been impressed by the UX/UI. The […]

Ryan Masten

Masten Pools

321 Web Marketing has increased the client’s leads from zero to 53 monthly. Their SEO efforts pay off impressively due to a top-ranking position on Google and making the site the number one result for several local service keywords. The […]