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Home /
  • National SEO

National SEO

Reach Target Audiences Across The Nation

Businesses looking to improve their online visibility to users around the area, often find success by performing digital marketing campaigns focused on ranking for geographically-specific search queries. To expand online visibility and reach target audiences en masse, organizations must implement a national SEO strategy that targets broad, service-related search queries that are also highly sought after by competitors across the nation.

In order to rank for highly competitive keywords nationally, organizations must develop an SEO campaign which takes advantage of content gaps and capitalizes on the deficiencies of competing SEO campaigns.

If the front page is your organization’s destination, 321 Web Marketing is the GPS.

Nationwide Visibility Starts Here

USA Map For National SEO Campaigns
  • Benefits
  • Features
  • Considerations
  • Pricing

Benefits Of National SEO Campaigns

Taking Organizations To New Heights

Among the many advantages national SEO offers, one of the most impactful elements of search engine optimization is establishing a level playing field for all businesses. Meaning both the small town business and global operation have the same opportunity to showcase their offerings to users throughout the nation. The chance to rank for highly-searched keywords and appear in front of thousands of potential leads lies within organization’s ability to execute an SEO strategy that will outperform the competition.

Expand Your Reach To Target Audiences

By targeting variations of keywords related to your services, your organization will begin to appear in front of target audiences across the nation more frequently. Ranking for a wide range of related search queries leads to significant increases in both repeat and unique visitors to your website.

Achieve National Brand Recognition

As your organization begins to rank for keywords and appear within search results more often, your brand will inevitably become synonymous with your service offerings. Expanding brand visibility enables the ability to reach a wider market and potentially capture a larger percentage of your target audience.

Become An Industry Thought-Leader

Strategic national SEO campaigns offer organizations the opportunity to disseminate unique and authoritative content to thousands of users. By combining the right mix of SEO-based research and industry expertise, organizations are able to position themselves as a thought-leader within their industry.

Increase Qualified Lead Pipeline

An industry-focused and data-driven national SEO strategy can provide organizations with quality inbound leads, the volume of which continues to increase throughout the lifetime of the campaign. Websites quickly transition from a platform designed to showcase your service offerings, to a lead generating sales tool.

National SEO
Campaign Features

Market & Keyword Research

Our SEO marketing team continuously engages in-depth market and keyword research, analyzing current industry trends, fluctuations in user searches, and keyword variations to capture large groupings of keywords.

Content Planning & Generation

Using the information gathered during the market and keyword research process, our content marketing team generates unique content designed to drive website traffic and improve search engine rankings.

High-Authority Backlink Building

The majority of off-page SEO efforts involves building links from popular websites back to your own. We will handle all communication and steps required to place your links on other sites.

On-Page SEO Optimization

The on-page SEO specialists at 321 Web Marketing review on-page SEO health on a monthly basis, making adjustments and improvements based on keyword data and website performance.

Dedicated Project Manager, Marketer, Writer & Editor

National SEO packages include a dedicated team to support and execute the campaign. The project manager, marketer, writer and editor are strategically chosen based on prior experience and knowledge of the given industry.

Monthly SEO Campaign Review Meeting

Monthly SEO campaign review meetings are held with the lead project manager to discuss key campaign metrics and upcoming SEO initiatives, and ensure marketing and business goals are aligned.

Should You Consider National SEO Services?

For organizations that only operate in a specific area, such as doctor’s offices, attorneys, contractors, etc., 321 Web Marketing suggests considering a local SEO campaign. However, if your organization intends on becoming an industry thought leader and/or potentially expanding its service areas, national SEO can provide additional benefits. Companies such as consulting firms, ecommerce retailers, insurance brokers (who are licensed to operate out-of-state), etc. are generally better positioned to receive significant return from a national SEO campaign.

Organizations that have an internal marketing team often work with 321 Web Marketing to receive augmented support. We are able to act as your sole outsourced marketing department, or supplement your current team to produce results. For many of our national SEO campaigns, 321 Web Marketing works in direct collaboration with an internal marketing team member who facilitates information to the stakeholders. Though this is often standard practice, we prefer the stakeholders to at least participate in the onboarding process of the contract.

If your organization’s main goal for its website is generating a high volume of traffic, we recommend focusing on a national SEO campaign. In some cases, however, a local keyword campaign can be used to drive website traffic and supplement lead generation for a local SEO campaign. For organizations focused on leads, 321 Web Marketing generally recommends capturing local SEO before testing the waters of a national campaign.

Receive A Comprehensive Audit Of Your Website’s SEO

Unsure whether your organization is ready for a national campaign, or want to understand your website’s current SEO health? 321 Web Marketing offers extensive SEO audits, providing an in-depth analysis of varying SEO factors and suggestions on how to improve your overall SEO health score.

Learn About Our SEO Audits

Get Started With A
National SEO Campaign Today

Speak With Sales

Starter

$1,750 / Month

Foundational Features

  • Dedicated Management

  • Ongoing Analysis and Review

  • Onsite Implementation

  • SEO Dashboard

Available Add-Ons

  • Social Media

  • Email Marketing

  • PPC

Month 1

  • Tech Audit

  • Keyword Research

  • Title/Description/H1

  • Content Optimization

  • SEO Blog Strategy

Months 2+

  • 2 Blogs (800 words)

  • 2 Backlinks (DA 30+)

Business

$2,400 / Month

Foundational Features

  • Dedicated Management

  • Ongoing Analysis and Review

  • Onsite Implementation

  • SEO Dashboard

Available Add-Ons

  • Social Media

  • Email Marketing

  • PPC

Month 1

  • Tech Audit

  • Keyword Research

  • Title/Description/H1

  • Content Optimization

  • SEO Blog Strategy

Months 2+

  • 3 Blogs (800 words)

  • 3 Backlinks (DA 40+)

Corporate

$3,000 / Month

Foundational Features

  • Dedicated Management

  • Ongoing Analysis and Review

  • Onsite Implementation

  • SEO Dashboard

Available Add-Ons

  • Social Media

  • Email Marketing

  • PPC

Month 1

  • Tech Audit

  • Keyword Research

  • Title/Description/H1

  • Content Optimization

  • SEO Blog Strategy

Months 2+

  • 4 Blogs (800 words)

  • 4 Backlinks (DA 50+)

Premiere

$4,000 / Month

Foundational Features

  • Dedicated Management

  • Ongoing Analysis and Review

  • Onsite Implementation

  • SEO Dashboard

Available Add-Ons

  • Social Media

  • Email Marketing

  • PPC

Month 1

  • Tech Audit

  • Keyword Research

  • Title/Description/H1

  • Content Optimization

  • SEO Blog Strategy

Months 2+

  • 4 Blogs (800 words)

  • 5 Backlinks (DA 50+)

  • 1 Guide (1600 words)

Enterprise

$6,500+ / Month

Foundational Features

  • Dedicated Management

  • Ongoing Analysis and Review

  • Onsite Implementation

  • SEO Dashboard

Available Add-Ons

  • Social Media

  • Email Marketing

  • PPC

Month 1

  • Tech Audit

  • Keyword Research

  • Title/Description/H1

  • Content Optimization

  • SEO Blog Strategy

Months 2+

  • 4+ Blogs (800 words)

  • 8+ Backlinks (DA 50+)

  • 1+ Guide (3200 words)

Speak With Sales
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