Contractor Marketing

Lead Generation Systems Built For Contractors Who Want To Grow

Most contractors don’t struggle with lead volume; they struggle with lead predictability. At 321 Web Marketing, we build inbound lead systems that generate consistent, high-quality leads for construction, renovation, and repair firms.

From SEO and Google Ads to WordPress optimization, every digital marketing campaign is tied to cost-per-lead targets, tracked through our lead platform, and built to drive long-term growth.

Start Building Your Lead Pipeline

Worker Checking In On His Contractor Marketing Campaign

Contractors Looking At Their Digital Marketing Campaign Analytics

Proven Growth For Contractors Across Industries

We’ve helped contractors in roofing, remodeling, HVAC, landscaping, and specialty trades grow their businesses through data-backed inbound marketing strategies.

From doubling lead volume to improving close rates, our campaigns are built to perform and backed by real results. Curious what that looks like in real life?

View History Of Contractor Marketing Success

See How Your Leads Compare To The Competition

Access industry-specific benchmarks for contractors that show how your lead volume and cost-per-lead measure up. Find out how your business stacks up against others in your trade and identify the next steps to boost performance.

See Where You Stand

SEO Consulting Services

We audit your current SEO strategy, identify what’s blocking lead flow, and provide clear recommendations. Whether you’re running campaigns in-house or starting fresh, we bring the benchmarks and clarity to move forward.

National SEO Campaigns

Target leads across multiple regions or franchise territories. From content hubs to competitive keyword strategies, we help contractor brands win visibility at scale.

Local SEO Campaigns

Capture high-intent traffic in your service area. Our local SEO strategies help contractors rank on Google Maps, local packs, and geo-specific search terms that drive calls and quote requests.

Generative Engine Optimization

Make sure your business shows up in AI-driven search results. We structure and optimize your content so generative engines like ChatGPT and Google’s AI Overviews recommend your services.

WordPress Optimization Services

We optimize contractor WordPress sites for fast load times, mobile performance, and conversion best practices, ensuring your site works hand-in-hand with your SEO and ad campaigns.

Google Local Services Ads (LSAs)

Be seen at the top of local search results with Google LSAs. We help contractors get verified, manage profiles, and drive direct phone calls from homeowners ready to hire.

Google Search Ads

Capture demand the moment someone needs a contractor. We build high-performing search campaigns that target service-specific keywords and generate qualified, sales-ready leads.

Google Display Ads

Stay top-of-mind with potential customers. Our display campaigns retarget visitors with creative that builds brand familiarity and encourages them to come back when they’re ready to buy.

Google Remarketing Ads

Bring prospects back into your sales funnel. We track on-site behavior and use remarketing ads to re-engage visitors who didn’t convert on their first visit.

Start Building A Lead Gen System As Strong As Your Work

If you’re ready to turn your website and ad budget into a predictable stream of qualified leads, we’re ready to show you how. Let’s map out your next move together.

Schedule My Strategy Meeting

What Contractors Ask Before Working With Us

Most contractor SEO campaigns start generating a noticeable stream of qualified leads within the first 6 months, with ROI compounding over time.

We usually recommend starting with local SEO, Google Ads, & WordPress optimization. These drive the fastest path to leads.

Every lead is tracked through our 321leadtracker platform. You’ll see where each lead comes from and can assign sales and cost values to measure real ROI over time.

All of the above. Whether you’re focused on one service area or scaling across multiple regions, we tailor campaigns to fit.

What Our Clients Are Saying About Us

Kim Greer

OFP Law

One of the best business decisions I ever made was to contract with 321 Web Marketing. Jonathan Gessert and his team are knowledgeable, efficient, and effective, making digital marketing goals easy to achieve and helping […]

Kelly Cole

Business Benefits Group

My company hired 321 Web Marketing in February 2016 to resurrect our web site. We feel our web site is the face to our business and desperately needed a make over. 321 took us from blah to WOW effortlessly and what a difference […]

Emily Hawkins

Diener & Associates

Thanks to 321 Web Marketing, the client has seen an increase in their search engine leads, averaging 12 qualified leads per month. The client has also achieved prominent Google Maps and search placement. The team manages the engagement […]

Trevor Telesz

Paw Pals Pet Sitting

321 Web Marketing successfully translated the client’s design into a stunning and refreshed website, ensuring seamless functionality across all dynamic views. The team provided clear timelines and stuck to them, keeping everything […]

Corey Davis

Spartan Animal & Pest Control

321 Web Marketing is truly phenomenal at what they do. Their ability to communicate and describe the steps and actions that they are implementing , Alex Zarpas in particular, is excellent. Delivering on promises is all they have done for me […]

Alec Roberts

MFE Insurance

I can’t say it enough, Jonathan and his team have gone above and beyond since day one to accommodate our needs and meet our goals. I run a specialty insurance brokerage based in LA and once we found 321 we never looked […]

Richard Wilbur III

Advantage.Tech

Thanks to 321 Web Marketing’s web development work, the client increased rankings and traffic from search engines. Also, their business secured prominent positions on Google Maps and industry-relevant, profitable keywords. The client also […]

Bruce Gemmill

FVCbank

After the website revamp, the client saw a steady rise in leads from search engines, resulting in additional traffic. 321 Web Marketing is highly punctual when it comes to deliverables, and internal stakeholders are impressed with the service […]

Drew Weeks

VAE

321 Web Marketing delivered a sleek website that accurately portrays the size and quality of the client’s organization. All of their completed websites have received positive feedback from users who have been impressed by the UX/UI. The […]

Ryan Masten

Masten Pools

321 Web Marketing has increased the client’s leads from zero to 53 monthly. Their SEO efforts pay off impressively due to a top-ranking position on Google and making the site the number one result for several local service keywords. The […]