Among the many advantages national SEO offers, one of the most impactful elements of search engine optimization is establishing a level playing field for all businesses. From a growing local insurance business to multinational global operations have the same opportunity to showcase their offerings to nationwide users. The chance to rank for highly-searched keywords and appear in front of thousands of potential leads lies within the organization’s ability to execute an SEO strategy that will outperform the competition.
By targeting variations of keywords related to your insurance coverage options, client services, your organization will begin to appear in front of target audiences across the nation more frequently. Ranking for a wide range of related search queries leads to significant increases in both repeat and unique visitors to your website.
As your insurance agency begins to rank for keywords and appear within search results more often, your brand will inevitably become synonymous with your service offerings. Expanding brand visibility enables the ability to reach a wider market and potentially capture a larger percentage of your target audience.
Strategic national and local SEO campaigns offer organizations the opportunity to disseminate unique and authoritative content to thousands of users. By combining the right mix of SEO-based research and industry expertise, organizations are able to position themselves as a thought-leader within their industry.
An insurance-focused and data-driven national and local SEO strategy can provide organizations with quality inbound leads, the volume of which continues to increase throughout the lifetime of the campaign. Websites quickly transition from a platform designed to showcase your service offerings, to a lead generating sales tool.
|KPIs||1st Year||2nd Year||3rd Year|
|1st Page KWs||183||1,036||1,868|
|New Monthly Users||948||4,434||45,480|
|Monthly # of Qualified Leads||85||119||153|
By producing informative content related to insurance and developing customized geo-specific pages, we successfully achieved a front-page ranking on Google for our Insurance Agency within a few months at the local level. Our SEO efforts paid off within a year as we ranked on the first page for 109 nationally competitive keywords. Our client even outranked major insurance corporations such as Aflac and Geico for keywords like “benefits consultant”.
Get a free consultation with 321 Web Marketing and get your roadmap to start generating valuable leads.
Our SEO marketing team continuously engages in-depth market and keyword research, analyzing current industry trends, fluctuations in user searches, and keyword variations to capture large groupings of keywords.
Using the information gathered during the market and keyword research process, our content marketing team generates unique content designed to drive website traffic and improve search engine rankings.
The majority of off-page SEO efforts involves building links from popular websites back to your own. We will handle all communication and steps required to place your links on other sites.
The on-page SEO specialists at 321 Web Marketing review on-page SEO health on a monthly basis, making adjustments and improvements based on keyword data and website performance.
SEO packages include a dedicated team to support and execute the campaign. The project manager, marketer, writer and editor are strategically chosen based on prior experience and knowledge of the given industry.
Monthly SEO campaign review meetings are held with the lead project manager to discuss key campaign metrics and upcoming SEO initiatives, and ensure marketing and business goals are aligned.
Fill out our short form and our team will reach out to you shortly.