What Your Marketing Manager Should Be Doing

Unlocking the full potential of your business hinges on a strategic marketing approach. To meet this challenge, your marketing manager should be wearing many hats, from the start of a marketing campaign to its conclusion. A well-performing marketing campaign must include a multi-channel approach, which is challenging enough without limitations.

Under the guidance of a marketing manager, team members should have the ability to work together seamlessly to leverage social media, content marketing, and email marketing to achieve the set business goal.

Here’s how your marketing manager can push your business to new heights:

6 Primary Responsibilities of Your Marketing Manager

What’s the secret behind thriving campaigns? Good marketing management. From leading marketing teams to monitoring performance, your marketing manager has a hand in building your brand image and expanding market reach.

Here are the 6 core responsibilities of marketing managers:

Team Leadership and Management

Marketing managers are, first and foremost, leaders. They manage and grow the marketing team, including SEO and PPC specialists, and develop effective strategies to attract new customers through content and advertising. Marketing managers also create a high-performing environment by prioritizing skill development and job satisfaction.

Process Development

Marketing thrives on agility. As customer behavior and market trends change, marketing managers assume the role of process architects. They continuously adapt and refine marketing operations to maximize team productivity and campaign results. They ensure a data-driven approach that keeps the marketing team ahead of the curve.

Cross-Functional Collaboration

For seamless marketing execution, marketing managers foster close collaboration across other departments, such as the content production department, project management, and development teams. This approach helps build a unified marketing strategy and a cohesive customer experience. By breaking down departmental silos, the marketing department can spread its expertise across your organization.

Performance Monitoring

Marketing managers own the performance narrative. They meticulously track and analyze marketing campaigns to ensure all marketing activities align with business objectives. This data-driven approach lets them optimize campaigns and ROIs.

Reporting and Communication

Marketing managers keep the CEO apprised of team performance and marketing effectiveness. They provide regular insights and recommend adjustments to optimize the marketing process for continued growth.

Resource Allocation

Marketing managers are expert resource allocators. They strategically distribute marketing tools and budget to optimize digital campaigns. This ensures teams have what they need to deliver maximum impact and stay ahead of the competition.

Is Your Marketing Manager Using the Right Tools to Build Your Business?

Does your marketing manager have the right tools for your business? The following are key resources that heavily impact the customer journey, leading to more conversions:

Google Analytics 4 (GA4). Marketing managers can use GA4 to analyze how much time potential customers spend on the company’s website. They can view reports on which web pages are most visited and, crucially, where your business loses potential customers as they proceed through the sales funnel.

Content Marketing and SEO:

• Ahrefs. Ahrefs offers a vast keyword database with accurate difficulty scores and insightful parent topic suggestions.
• SEMrush. While this platform does not have an extensive keyword database, as it focuses on Google only, SEMrush covers more countries and has the option to use the SEMrush keyword magic tool to generate specific keywords based on seed keywords.
• Moz. Moz offers a small keyword database and a keyword explorer function, allowing for effective competitor analysis.

The Addition of a Digital Marketing Agency

Don’t be held back by limited resources. A team of part-time digital marketing specialists can give your marketing manager the needed support.

• Expertise: These specialists bring with them expertise that can address your company’s distinct marketing challenges.
• Money: For resource-constrained businesses, a digital marketing agency is a viable option. You get access to industry leaders with proven track records, allowing you to plug gaps in your marketing expertise at a fraction of the cost of full-time hires. The marketing manager can then focus on the overall strategy.
• Scalability: A digital marketing team steps in as an adaptable support system. Your manager can scale the workload by assigning projects to specialists as needed. With this flexibility, your team stays agile and responsive to market shifts.
• Innovation: Digital marketing agencies bring with them fresh perspectives and innovative ideas. They challenge existing approaches, sparking creativity and leading to improved marketing outcomes.

With this boosted assistance at their disposal, your marketing manager becomes even more effective.

Leverage the Support of 321 Web Marketing

To bring the full power of marketing to your business, you need a team of experienced marketing experts.

Overcome marketing resource challenges in your business with 321 Web Marketing. Book a detailed SEO audit and marketing analysis today and discover the benefits of working with a highly skilled digital marketing team.

Schedule a meeting with 321 Web Marketing today and ensure maximum results from your marketing campaigns.