The key foundation for any successful digital marketing campaign, is a fully flushed out content marketing strategy. Adding content to your website means much more than providing information about the services your company provides. Our digital marketers engage in highly intensive keyword research and competition analyzation to construct a unique content marketing strategy for your brand. We identify keywords with the highest volume of searches each month, and craft quality content aimed towards driving those searchers to your website.
Google wants to be able to provide their searchers with the most relevant and informational content available on the internet. By targeting your ideal audience with information they are seeking, you are helping Google provide their service and will reward you with higher rankings for those keywords. The more keywords your company is able to obtain, and at a higher ranking, the more traffic your website receives, and the higher the probability of sales conversions become.
We are dedicated to creating original and useful content for our clients, to position them among the top search results on Google. Our team of in house content marketers are dedicated to creating the highest quality content available on the web, providing the greatest opportunity for brand exposure and recognition.
Content Marketing Benefits
Needless to say, all websites need to include content on their website that describes what their company is about and the services they provide. But by providing rich and quality content, users will spend more time on your website, therefore increasing the chance of converting those users into potential sales opportunities. With keyword research and data analyzation, the content on your website gives your users the information they desire, and provides credibility for your brand amongst the industry.
Visibility Across Google
With over 100 billion searches performed on Google per month, it is safe to say that becoming visible on Google for the services your company provides, will grant your company the greatest chance of increasing revenue. With our content marketing services, your company will begin to rank for highly searched keywords, leading to more website traffic and increased sales. Google provides users information they desire quickly and with ease. By creating content users are searching for, your brand will become more visible on Google, and will lead to increased brand visibility and recognition needed to drive sales.
Increased Website Traffic
At 321 Web Marketing, we are more concerned with the quality of traffic to your website, rather than the volume of traffic. With our targeted content marketing strategies, we aim to drive traffic to your website with the highest potential for sales conversions. The higher quality content produced on your website, the greater the chances are of user engagement and user conversions.
With original and quality content produced on your site, you are giving your company the ability to distinguish yourself from your competitors. By increasing the awareness of your brand with useful content, you are allowing the potential consumer the ability to fully understand what differentiates your company from your competition. If your consumer knows exactly what your brand is about and the services you provide, they are more likely to purchase your services because they know exactly what they are getting.
Our Content Marketing Professionals
Our team of in house content marketing professionals take the time to understand your needs, your company’s goals, your industries competition, and creates a unique content marketing strategy. We aim to capture an audience that will give your company the greatest chance of driving traffic to your website and converting sales. To receive a free quote for a custom content marketing strategy, call us at 703-810-7557, or contact us here.