Today, more and more young professionals are making impressive strides in the world of digital marketing. If you have a strong desire to hone a particular set of skills, an internship is an effective (and inexpensive) way to accomplish your goals. A digital marketing internship can provide you with the hands-on experience you need to gain a better understanding of complex topics including content marketing, search engine optimization (SEO), and website development. An internship can also help you build a wider network of professional contacts while helping to grow your passion for digital marketing. Learn more about the benefits of a digital marketing internship and what one often consists of.
What Does a Digital Marketing Internship Entail?
A digital marketing internship is a unique opportunity that allows interns to learn the essential skills and real world experience needed to excel in digital marketing. As internships are typically unpaid, you can expect to work part-time or less, often 10 to 20 hours a week. To qualify for a digital marketing internship, you must also meet certain educational qualifications. Generally, you must be enrolled in a Bachelor’s or Master’s degree program at an accredited university or college, or you must have recently graduated within the past year.
Duties & Responsibilities of a Digital Marketing Intern
An internship with a digital marketing agency means accepting a range of duties and responsibilities designed to enhance your knowledge of digital marketing. If you are accepted for an internship, you will be required to work with other team members to develop digital marketing strategies, content, and other deliverables that help meet specific client goals and objectives. Interns will also be responsible for generating content (or code) for a variety of media platforms. They will also need to examine data analytics reports to achieve a better understanding of the effectiveness of content marketing strategies and how to improve them.
As a digital marketing intern, you will also need to create and implement social media strategies designed to help clients find new ways to market their business. Interns may also have other important duties, such as assisting with email marketing for campaigns and creating monthly reports for clients. Not only do these responsibilities provide you with an invaluable learning opportunity, the information you receive can be helpful in other ways. With constructive feedback from your superiors, you can better determine your strengths and weaknesses to become a stronger competitor in your field. As you will be expected to meet the same standards of other staff members, you can also see what it will be like when you transition to a paying marketing job.
Digital Marketing Intern Skills & Abilities
To intern with a digital marketing agency, you must possess certain skills and abilities. This includes industry knowledge accumulated from working towards (or having recently graduated with) a Bachelor’s or Master’s in digital marketing, journalism, communications, media, or a similar study. You will also need to have some basic knowledge of social media platforms, Adobe Photoshop, and content management systems such as WordPress.
Other important skills that a digital marketing agency will look for when interviewing candidates for a digital marketing internship are excellent verbal and written communication skills, organization skills, and prioritization skills. As you will be working with other team members on certain tasks and projects, you will need to have the ability to work collaboratively across various teams and all levels of staff. You will also need the ability to work on several different assignments at the same time. Multitasking is crucial when working in a high demand and repetitive career field like digital marketing.
What Are the Benefits of a Digital Marketing Internship?
It is not always easy to get your foot in the door when aiming to work in competitive fields like digital marketing. It is even harder to find a job at a reputable business that is already established and thriving. That is where an internship can be useful. One of the biggest benefits of acquiring a digital marketing internship is the chance to gain experience from a cohort of professionals. As a young professional entering the industry, it can be difficult to find a digital marketing agency willing to take a chance on you. An internship allows you to gain the experience and acquire the skills necessary to excel in a full-time job later on.
Experience in the Digital Marketing Industry
In addition to building experience in your field, becoming a digital marketing intern allows you to create a portfolio that will win over future employers. Having actual data of your internship experience can look great on any job application, especially if you are able to focus in certain areas of digital marketing. For example, if you have extensive experience working on social media or local SEO campaigns for clients; it can be useful to compile a portfolio that includes the metrics that you obtained in your campaigns.
Expanding Your Professional Network
A digital marketing internship is also an effective way to increase your professional network. With the job market being so competitive, it can be difficult to get a recruiter to even look at your application unless you have established contacts in the industry. In fact, one study published on LinkedIn found that more than 80 percent of job openings were filled through personal or professional networking. By gaining valuable contacts and continuing to work with experienced professionals in your field, you can also gain confidence that will help you prepare for your future career.
Speak to 321 Web Marketing to Learn More or Apply Now
Digital marketing skills are in serious demand but not all young professionals will make the cut. To ensure that you have the best chance of getting the (future) job you want, you will want to have an edge on your competition. Having the opportunity to enhance your skills and increase your experience through a digital marketing internship can make a world of difference in your future job hunting endeavors.
With the help of a professional digital marketing agency, you can take the necessary steps to become an in-demand professional and help fill the digital skills gap. Contact 321 Web Marketing today for more information, or apply for a digital marketing internship today.