Content marketing services is a widely-used element of strategic digital marketing that is focused on the creation and sharing of content to an online audience. Instead of forcing a sales pitch on potential customers, content marketing aims to guide them to perform an action, which (usually to make a purchase) as well as to educate potential customers about your products, services or industry. Content marketing services can be used in a variety of ways to reach your targeted audience and increase your profit margin. Learn more about effective content marketing and how content marketing services can be more efficiently used.
Content Marketing Services Made Simple
Having a well-documented content marketing strategy is key to your long-term success. Start by targeting your audience. Many companies (and marketing firms) make the mistake of being too general when it comes to their audience. It is not enough to just create content for everyone. To really see results, you need to focus on a smaller group of people who are actually interested in purchasing the products or services you offer. There are many ways you can collect the data needed to determine your audience, such as social media networks, forums, industry analyst reports, or competitor case studies. You can also conduct interviews or surveys, or reach out to people through email.
Once you have narrowed down your target audience, you will want to find out what type of content and (content medium) they are most interested in. Take note of where you initially ‘discovered’ your audience when determining these factors. For example, if you were a management consulting company who’s target audience was made up small-business managers and CEOs, you might find that they typically congregate on LinkedIn. Thus, they may prefer white papers or more in-depth articles as opposed to short blog posts or videos. If your target audience is made up of teenagers, however, they’ll be much more likely to be on Facebook, so easy-to-digest posts or videos may be more their thing. By determining early on what type of content your target audience is into (or isn’t), you can prevent wasted time and effort and focus on creating content that gets seen.
Finally, your content marketing strategy wouldn’t be complete without a long term goal in mind. Remember that your content is just the first step in the buying process; you have to know what you want your content to achieve to measure if it’s working. Consider what information your potential customers will need to know and how you can track your success. By tracking your success these metrics over time, you can better find out what works and what doesn’t.
Using Content Marketing Services
Content marketing services are an effective and inexpensive way to reach people and provide interesting content that promotes action. There are a number of effective content marketing services that businesses can utilize that are known to create results including:
Social Media Marketing: Sharing on social media has become one of the most popular ways to spread content from person to person. With the use of social media platforms like Twitter, Facebook, and Instagram, you can help your audience better understand your business and convince them to buy your product or service. As your content marketing strategy should align with your brand, social media can also help people become more familiar with your company, enabling you to increase your brand’s recognition and ultimately increase your conversions.
Email Marketing Services: Likewise, email marketing services can also double as an effective content marketing tool. The use of email marketing can help build loyalty and create repeat business by continuing the sharing and spread of your content. Just be sure the emails you make attract the attention of their recipients and motivate your readers to take specific actions. Sign off with a potential call to action that will motivate them to convert.
Link Building: Otherwise known as “backlinking,” link building is the marketing process of getting other blogs and websites to link to your website. The goal of link building is to improve your search engine rankings by appearing more relevant to search engines. When the search engines “crawl” the web in search of links, having links appear from other authoritative or trusted sites can be highly beneficial for your website.
For this method to be effective, you want to have high-quality content that is well-researched and contains accurate information, so that people and organizations are likely to share your content and “link-back” to your site. Generally speaking, the better your content, the more links you’ll accrue, and the higher it will rank in the search results.
Interlinking: Similar to link building, interlinking is the process of providing links to other pages of your website throughout your content. This helps to improve your user experience while building a more sophisticated linking structure for SEO purposes. On a technical SEO level, internal links can also open up pathways to web pages that may not be easily accessible by search engine spiders, and thus help search engines keep better track our your site and its pages.
Make The Most Of Content Marketing Services
Many companies typically find content marketing to be a laborious, time consuming, and hard to implement process. Moreover, because many organizations are unaware of how to track their content marketing campaigns effectively, it can be difficult to know if you’re on the right track. To increase your odds of success, it is important to familiarize yourself with the basics of content marketing and how it can be used to create awareness for your brand and significantly increase conversions.
Want to maximize your content marketing success? Fortunately for you, professional content marketing services are just a click or phone call away. A professional content marketer can work with you to determine your ideal target audience, create and disseminate content that spreads far and wide, and track your campaign throughout the entire process to ensure your success. For more information about effective content marketing services or to schedule a free consultation, contact 321 Web Marketing today.
UPDATED: May 3, 2019