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321 Web Marketing offers local and national businesses social media marketing services to enhance brand recognition, service offering visibility, and increase community following. Anybody can set up a social media profile for their business, but it takes a professional digital marketer to optimize a profile with best SEO practices in mind. Our social media marketing professionals have a proven track record in expanding brand visibility, capturing the right target audience, and increasing ROI for our clients through our social media marketing services.
With our foundation in data analytics and market research, we provide our clients with a unique social media marketing campaign aimed towards brand awareness and consumer conversions. We believe that you can only improve the numbers that you track, and have developed successful social media marketing campaigns based around this philosophy. During a social media marketing campaign, we are constantly changing and updating our strategy to guarantee that your business is always a step ahead of the competition.
The Keys To A Successful Social Media Marketing Campaign
Targeting The Right Audience
At 321 Web Marketing, we know that targeting the right audience for your brand is the key foundational component for any social media marketing campaign. By determining the appropriate audience for your brand, we are able to capture the audience that will provide the highest chance of conversions for your company. A lot of social media marketing companies approach campaigns with the idea that volume is the key indicator of a successful social media marketing campaign.
Here at 321 Web Marketing, we believe that the key indicators for a successful social media marketing campaign should be the rate of conversions, number of user engagements, and most importantly, positive ROI for our clients. We would rather provide our clients with 100 followers with the highest potential for sales conversions, than 1000 followers with no potential of converting to sales.
Competition Research
Just like any digital marketing campaign we curate for our clients, we devote the time to researching competitors social media marketing efforts, and finding ways to best them. By understanding what the competition is providing to their audience, we can determine the success of their efforts and improve in the areas they lack in. By improving in the lackluster efforts of the competition and implementing new social media strategies, we aim to capture the competitions audience and provide them with a more engaging and unique social media experience.
Engaging Content
321 Web Marketing knows the value of high quality and engaging content, and the benefits it provides towards a social media marketing campaign. Users on social media are interested in content that provides value, information, and entertainment. We aim to create social media posts that encourage audience engagement, repeat user profile visits, and provide useful information about our clients service offerings or industry knowledge. The social media marketing campaigns at 321 Web Marketing provide value to our clients users, where their competition is lacking.
Driving Website Traffic
One of the most important goals for a social media marketing campaign is to increase website traffic to our clients website. We know that driving traffic to our clients website will provide an increased chance of potential sales, and thereby create engaging and informative posts that will grant our clients the highest possibility of increased traffic to their website.
Through constant data analytics and campaign adjustments, we are always providing our clients with the best opportunity for increased website traffic and potential revenue. We analyze each post and determine where improvements need to be made, what was successful, and how we need to adjust moving forward.
Increasing Brand Awareness & Visibility
For most companies, increasing brand awareness & visibility is key to capturing a target audience in a saturated market place. We aim to set our clients apart from their competition, and strive to make their company the first brand they think of when engaging in their industry. Every business has a unique brand, and 321 Web Marketing ensures that our clients values and mission is captured in every post.
Setting Achievable Goals
By setting achievable goals for your social media marketing campaign, you can easily analyze the value of your social media marketing efforts. At 321 Web Marketing, we want to provide our clients with the greatest possible chance of success at all costs. Unlike other marketing companies, 321 Web Marketing allows our clients to hold us accountable for both successes and failures.
Our goal is to provide the greatest amount of value to our clients possible, and want our clients to determine if that value is being provided by 321 Web Marketing or can be achieved through another social media marketing company.
Encouraging User Engagement
At 321 Web Marketing, we create our clients social media posts with idea of encouraging their user engagement. By increasing user engagement on each post, users are more likely to seek out future postings, and will increase the chance that the user will convert into a potential sale. Increasing user engagement also provides beneficial brand recognition across your target audience, and will in turn, increase brand visibility through user shares, mentions, and comments.
Data & Metric Analyzation
Data & metric analyzation is the core foundation of which 321 Web Marketing operates on. We know that without proper data analyzation, campaigns become stagnant, and will decrease the potential power a proper social media marketing campaign can provide to our clients. By consistently analyzing the metrics gathered from our social media marketing campaigns, we are able to adjust our efforts to maximize the potential value we are able to provide to our clients.
Platforms Offered
Facebook Marketing
With over 2 billion active users on Facebook, the potential for sales is huge. With a proper Facebook marketing campaign, we give our clients the best opportunity to capture their target market. The average user spends about 35 minutes a day on Facebook, and your business should leverage this activity the best way you can. With our Facebook marketing services, we provide our clients the greatest chance of brand visibility and the most potential for increased revenue.
We are able to craft an optimal Facebook marketing campaign through consistent Facebook Insights data analyzation, and keyword driven Facebook Ads campaigns. We are always adjusting our efforts based on the metrics gathered for individual post reach, page views, website clicks, audience engagement rates, page likes, and overall actions on page.
Twitter Marketing
On average, 6,000 tweets are being sent out every second, equating to 500 million tweets per day. With that kind of volume, the potential to increase your brand’s visibility seem endless. With our Twitter marketing services, we leverage that knowledge and create a custom campaign to increase your brand visibility, company recognition, website traffic, and most importantly, revenue.
By utilizing the tools of Twitter Analytics, we are able to determine the effectiveness of past tweets by analyzing the volume of tweets within a set period, the amount of impressions the tweets gained, the volume of profile visits, how many times the client was mentioned, and the consistency of new followers. With all of the information gathered, we are able to adjust as needed, and provide our clients with the most effective Twitter marketing campaign obtainable.
LinkedIn Marketing
LinkedIn has quickly become the leading social media channel for professional networking for individuals and businesses. This information allows us to create a LinkedIn marketing campaign for our clients that will enhance the possibility of profitable business to business networking and increased notoriety within their industry. Unlike other social media platforms, LinkedIn provides companies the ability to connect with other businesses and bolster their brand among industry leaders.
Our LinkedIn marketing campaigns provide our clients the greatest chances of becoming industry leaders and establishing their brand among peers and potential buyers. Not only do we offer the potential for increased visibility, but we also provide our clients a powerful recruiting tool to grow their company. Through LinkedIn Analytics, we are able to determine the amount of traffic to their profile and what industries are viewing their profile most frequently. This allows us to target specific industries through unique, industry driven content shared, that provides value to industry leaders and therefore provides increased brand recognition and value for your company.
Instagram Marketing
Users on Instagram share an average of 95 million posts per day, and have been increasing every year. This social media platform is ideal for companies who want to increase their brand visibility and recognition on a large scale. The more your brand can be shared, the higher the likelihood of increasing your brand’s visibility becomes.
With our Instagram marketing services, we take the time to research trending hashtags related to your industry that will provide the greatest chance to increase visibility for your brand. By analyzing Instagram Insights metrics, we are able to see what posts performed the greatest, what posts were most shared, and how we can adjust the campaign moving forward.
Our Social Media Marketers
Our team of social media marketing professionals are Hootsuite social media marketing certified, and have the knowledge and experience to create a highly profitable social media campaign for your business. We take the time to research your industry, analyze your competition, and craft a unique social media marketing campaign based off the compiled data. We understand that each business is different, and will construct a social media marketing campaign to ensure your brand, mission, and objectives are captured through strategic social media posts and profile creation. If you want to expand your brand’s visibility, capture a larger target audience, and increase ROI for your business, the social media marketing services at 321 Web Marketing are for you. Give us a call today at (703) 810-7557 or contact us here for a free quote, and let us show you why 321 Web Marketing is the leading digital marketing company in Northern Virginia.
