With the saturation of law firms on the market today, attorneys have a hard time being able to distinguish themselves from the rest. By acquiring law firm marketing services, your firm will rise above the competition with proven digital marketing strategies and methods performed by a law firm marketing agency. By establishing a law firm marketing campaign, your firm will increase brand awareness, online visibility, website traffic, and volume of qualified leads.
Here at 321 Web Marketing, we have a long history of creating and implementing successful and profitable digital marketing campaigns for our clients in the legal industry. With both SEO and compliance requirements in mind, our content marketing department generates and disseminates unique and information rich content on behalf of our clients. The generated content is used to provide context about the nature of the website to Google that is ultimately factored in to the positioning of your firm on search result pages. Our law firm content also provides users with the most up-to-date & accurate information available, which establishes trust in your firm.
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Benefits of Law Firm Marketing
Target Your Ideal Client
Some law firms can only practice specific areas of law, and only certain clientele can be represented. Law firm marketing ensures that your website targets specific clients that can be considered a qualified lead. 1000's of website visitors provide no value if they cannot be considered potential clients. By targeting your ideal client, you increase the likelihood of traffic to your website primarily consisting of qualified leads.
Strong Brand Presence
Building a brand for your law firm is a challenging feat, most notably due to the volume of law firms competing for business. Law firm marketing builds a strong brand presence for your firm by producing quality content, ranking for valuable keywords, and increasing visibility to searchers. A strong brand means an increased amount of trust with users, and will eventually convert into qualified leads.
Increase Website Traffic
By increasing the amount of traffic your website receives, you are allowing your website the greatest opportunity for lead generation. An increased flow of ideal target audience traffic will begin to yield results, as user engagements and actions on CTAs become more consistent.
Proven Law Firm Marketing Success
Contract Start Date
January 1st, 2017
Number of Months Shown
Litigation & Dispute Resolution, Construction Law, Immigration Law
Growth of Monthly Users