Immigration attorneys are leaving traditional advertising methods behind in favor of internet-based marketing. Search engine optimization (SEO) is a highly effective way for immigration attorneys to reach a larger target audience and enhance their brand visibility. Before diving into our SEO tips for immigration attorneys, it is important to understand how law firm SEO works and what techniques can be useful for increasing organic traffic to a website.
5 Ways Immigration Attorneys Can Improve Their SEO
There are many important components that go into law firm SEO, such as content creation and the strategic use of keywords and links. Immigration attorneys have access to a wide range of tools and resources that can be leveraged to optimize a website without spending a fortune on pay-per-click (PPC) ads and similar marketing options. Whether a practice already has an established website and wants to boost their ratings or are starting fresh with a new site, there are certain techniques proven to help businesses and law firms achieve top rankings among search results.
1. Make Sure Your Website Is Easily Navigable
Navigation is one of the most important components of a website and one that many website owners tend to overlook. Good website navigation makes it easy for visitors to find exactly what they are looking for without having to click through multiple pages. It also makes it easier for search engines to crawl the website, resulting in greater search visibility and higher conversions.
While navigation should be prominent at the top of the page, clear call-to-actions (CTAs) should always be visible to users on the website. Strategic CTAs can help guide visitors through the stages of making a purchase or performing some other act that will positively impact conversion rates.
2. Create A Library Of Informative Content
Creating a library of engaging content is an excellent way to draw in visitors and keep them coming back for more. However, not just any blog post will do if you want content that will be continuously read and shared. First, online content should be optimized with targeted keywords to reach the right target audience. This refers to terms and phrases for which the target audience is searching. It is also important to focus on readability and invest in visuals, such as images and videos. Search engines value authority and expert authorship in content so building a reputation as an expert in the legal field is paramount.
Figure 2.1 shows a few immigration blogs within our clients library of content.
3. Perform Strategic Interlinking
Internal links refer to links that direct a reader from one page of a website to another page on the same website. Through the process of interlinking, website owners can encourage the use of links to help readers find the information that they are looking for without leaving the site. On-page SEO and interlinking are effective components of SEO that can provide additional information to readers and give search engines an idea of the structure of the website. Adding the right internal links also allows search engines to better understand the relevance of pages, the value of pages and the relationship between pages.
4. Generate Content Based On Updates To Immigration Laws & Visas
When there are changes or updates in immigration, visas or similar legal topics, many immigration attorneys aim to get information online to readers as fast as possible. Generating content based on these updates directly after they occur can help catch the attention of readers before they go to a competitor. When creating content based on immigration laws and visas, try to create a captivating headline and present the facts in a clear and engaging way. Always fact check to ensure that readers are receiving accurate information that they can use to make important decisions.
5. Focus On Local SEO First
The majority of visitors to a law firm will be individuals that live within close proximity to the business. Focusing on local SEO above all else can help ensure that the business is highly visible in local search results. Every law firm with a physical location or that one which serves a specific geographical location can benefit from local SEO.
Local SEO is the process of optimizing a website or other online presence to attract customers from relevant local searches. Like organic SEO, local SEO consists of keyword research, on-page SEO, links and content, all with a local slant.
Figure 5.1 shows a list of geo pages for one of our immigration clients which drastically improves local SEO efforts.
Reach Out To An Experienced Law Firm Marketing Agency
Search engine optimization can be a highly effective way to boost a law firm’s market presence. There are dozens of useful techniques, strategies and tactics that can be used to enhance website visibility and drive conversions. However, it can be tough to get started without help from a professional. To learn more about law firm SEO or more SEO tips for immigration attorneys, reach out to the law firm marketing experts at 321 Web Marketing today by calling 703.810.7557 or by requesting a consultation online.