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Jonathan Gessert

August 8, 2023 by Jonathan Gessert

Google E-E-A-T

Explore Google’s E-E-A-T update, emphasizing Experience in SEO rankings. Discover how Expertise shapes content success.

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Filed Under: Algorithm Updates, Content Marketing, Google Algorithm, Search Engine Optimization

July 3, 2023 by Jonathan Gessert

Insurance agency review digital marketing strategy

Proven insurance marketing strategies that have led to increased revenue and expanded operations for independent insurance agencies.

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Filed Under: Insurance Marketing

June 26, 2023 by Jonathan Gessert

Cross selling insurance marketing concept

Cross-selling is an efficient sales initiative for p&c insurance agencies, as both trust and relationship have already been established.

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Filed Under: Insurance Marketing

May 18, 2023 by Jonathan Gessert

Insurance agent shaking digital marketer hand

Insurance marketing automations provide insurance agencies with the ability to conduct cross-selling and nurture leads unlike ever before.

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Filed Under: Insurance Marketing

March 27, 2023 by Jonathan Gessert

organic vs paid traffic sign

When it comes to paid search and organic SEO, many businesses find that using both approaches helps them obtain the best results.

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Filed Under: PPC, Search Engine Optimization

October 16, 2022 by Jonathan Gessert

Product marketing strategy vector

A product marketing strategy requires a solid understanding of the product’s target audience and reaching customers to cultivate demand.

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Filed Under: Content Marketing

September 20, 2021 by Jonathan Gessert

google logo when updating

In June 2021 Google updated their algorithm that changed what Google looks at to decide rankings. Here is a overview of those changes:

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Filed Under: Digital Marketing, Google Algorithm, Search Engine Optimization

July 9, 2020 by Jonathan Gessert

A/B testing being performed for an insurance agency

Data is the most important factor when it comes to online marketing for insurance agents. Here’s why you should use A/B testing for your marketing campaign.

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Filed Under: Insurance Marketing

February 17, 2020 by Jonathan Gessert

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Are you leader looking for ways to improve you customer outreach? These books for executives can bring you one step closer to that goal!

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Filed Under: Digital Marketing

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