Jun 3, 2024 · 
5 min read · 
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By establishing and measuring your marketing campaign KPIs effectively, you will stay on top of your campaign’s performance and be able to make adjustments accordingly.
So, what are the best SEO tools currently available for your specific strategy? Reading hundreds of SEO tool reviews might be able to help, but will likely waste more time than it’s worth.
Luckily, we’ve had years of experience trying out various SEO software and systems, and can now pass on first-hand information for some of the most notable SEO tools on the market.
To better guide your decision, here’s what to look for in an SEO tool and the features make these tools worthwhile.
What Are SEO KPIs?
SEO KPIs are the metrics marketing managers use to measure the success of their SEO strategy. So, when I want to know how well my strategy is performing, I measure the following KPIs:
- Organic traffic: Number of website visitors from search engines.
- Keyword ranking: The website’s position in SERPs based on searched-for keywords.
- Backlinks: Number of high-quality links from other websites to yours
- Conversion rate: Number of visitors who sign up or purchase on your website.
- Bounce rate: Average time spent on your website.
Measuring these KPIs shows me where my SEO strategy is strong and where it is going wrong. It can do the same for your SEO strategy.
Best SEO Tools To Measure KPIs In 2024
Of all the SEO tools to choose from, picking the best SEO tools that meet all your requirements may be challenging.
We use a combination of tools to achieve the best results for our clients. These SEO tools offer the following features:
- Link building
- Technical features
- On-page SEO functionality
- Keyword research
- SEO reporting
- Local SEO
Ahrefs
If this is your first time using a specific SEO tool, the Ahrefs solution is a great place to start. Ahrefs prides itself on offering advanced SEO features at affordable prices.
With Ahrefs, you can produce ranking, keyword, and link profiles for your website. When using Ahrefs, I can explore:
Web pages: Specific page performance- Content: High-performing pages
- Keywords: Search volume by month and keyword click-through rates
- Site audits: Technical page-level issues
Ahrefs zeroes in on SEO metrics, making it a one-stop tool for reporting and research. You can also use Ahrefs to find keyword traffic value, perform backlink analysis, and analyze content.
Google Search Console
I added Google Search Console to this list because it is the easiest tool for an initial SEO analysis. I use Google Search Console to debug and optimize websites and do not have to use code.
If you want a no-nonsense SEO tool, this one’s for you. With Google Search Console, you can:
- Identify all crawl errors
- Inspect your Google Index
- Dissect your website’s mobile responsiveness
- Get the keywords your web pages rank for
- Find information about impressions, CTR, and average position
Google Search Console is an absolute must-have tool for our digital marketing campaigns and can help guide yours, too.
Google Analytics
If you want a well-rounded SEO tool, pair Google Search Console with Google Analytics. This way, you can get an overview of your website’s SEO data and easily identify areas for improvement.
With the free version of Google Analytics, you can do the following:
- Compare non-organic traffic with organic traffic
- Discover traffic channels that bring the highest conversion rates
- Eliminate fake traffic
- Establish your website’s engagement metrics
I discovered Google Analytics’ free version years ago; here’s how we are currently benefiting with Google Analytics 4 (GA4) in our campaigns.
Screaming Frog
Despite its unusual name, the Screaming Frog SEO Spider tool is perfect for common SEO issues. This tool crawls websites, searching through each URL for SEO problems. To do this manually would take endless days to look at each URL individually.
If you have a small or large website, using this tool is a no-brainer. Some of the many benefits include:
An intuitive Java program- Excel export feature if you want to analyze your SEO data
- Find broken links
- Audit redirects
- Discover duplicate content
- Analyze page titles and meta data
- Use with Google Analytics, Search Console and PageSpeed Insights APIs for max benefit
The SEO spider feature can crawl millions of URLs and save crawl data in RAM. It is one of the best SEO tools available in 2024 for finding technical SEO issues.
Build Your SEO Strategy With 321 Web Marketing
The team of experts at 321 Web Marketing help marketing managers build a seamless SEO strategy. We can show you how to make the most of the best SEO tools and improve your online visibility fast.
Let us show you how to benefit from these and other tools to implement and measure successful campaigns. Schedule a meeting with 321 Web Marketing today.
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