You know that you need law firm marketing services, but it is difficult to choose a law firm marketing agency that will deliver reliable results. Since marketing agencies are not reviewed as often as hotels, making that decision can be challenging. How do you know who to trust with your valuable marketing dollars? Thankfully, numbers do not lie, so 321 Web Marketing is pulling back the curtain on two of our most successful law firm marketing campaigns to show you what could be in the future of your law firm.
Examples of Our Law Firm Marketing Campaigns
Digital marketing has several major benefits that put it above traditional forms of marketing. First, it contains a far more targeted approach. While a newspaper ad is shown to people no matter their interest in the content, digital marketing targets individuals who are most likely in need of your legal services. By marketing your law firm to individuals who want to learn more about or require your services, you are increasing your online visibility and presence.
A strong digital presence can help your site rank higher in the search engine results pages (SERPs) and become more visible on social media. These can, in turn, help create a sense of brand recognition and loyalty, attracting more potential clients to your site. Individuals are more likely to recommend a law firm they trust to their family and friends, further increasing your reach with little additional effort.
Here are two examples of law firms that we have created a strong online presence for:
Client #1 – Located in Gainesville, VA
Referring Domains – 191
Referring Pages – 713
Organic Traffic – 6,555
Organic Keywords – 10,458
Our team of expert digital marketers took this client from 195 users per month in May 2014 to 21,459 per month as of May 2019. We have been working with this client for well over five years, maintaining a robust marketing plan that currently includes the use of 10,458 keywords, up from 45 at the start of our partnership. Each of the keywords we use is designed to help new clients continually find the client’s website when they search for legal help. In addition, they have helped our client consequently rank for similar keywords, allowing them to dominate the top of the SERPs.
Referrals for the client have also increased dramatically. Referring domains, or websites, have gone from 34 to 191, with individual referring pages increasing from 195 to 713. These pages and websites are critical in helping increase the legitimacy of the client’s website. Search engines are far more likely to display links to websites that appear trustworthy, and referrals from outside websites are an easy way to demonstrate that people recognize the site as a credible source of information.
Client #2 – Located in Atlanta, GA
Referring Domains – 176
Referring Pages – 1,126
Organic Traffic – 1,470
Organic Keywords – 2,432
321 Web Marketing has been working with this second client for just over two years, but the results are no less significant. The case shows that you can expect to see meaningful results in a relatively short period of time, given the right tools.
This client increased its users per month from zero at the start of its partnership with 321 Web Marketing in April 2017 and now enjoys more than 5,198 users per month as of May 2019. Its keyword use has also increased at a fast clip, from 475 to begin with to 2,432 today. These metrics help show how much this client has been able to grow in just two years.
Referring links have also seen a significant increase. The client had 31 referring domains and 107 referring pages just over two years ago. Now, it has received recommendations from 176 domains and 1,126 pages, both of which help spread the word about the client and its services.
Hiring a Law Firm Marketing Agency
In both case studies presented, the research and digital marketing techniques we performed for our law firm clients have helped them expand their firms and gain more business. With a proper digital marketing campaign, your law firm can see similarly beneficial results.
If you are ready to receive similar results for your law firm reach out to 321 Web Marketing. Our digital marketing team can develop customized law firm marketing campaigns for all firms, no matter what size or what areas of concentration they practice in. We can also work with your current marketing team to devise and implement a strategy that is best suited for your firm. For more information about law firm marketing campaigns, contact 321 Web Marketing online or call us at (703) 810-7557 to drastically expand your book of clients.
UPDATED: May 3, 2019