A well-designed digital marketing strategy can give any business an edge, but there is no one-size-fits-all formula for success. What works in one industry may not be as effective in another making it essential to use the right method for your business.
Insurance agents can stand out in a highly competitive marketplace by using a digital marketing strategy that is designed with their unique needs in mind. Here is a look at how to create an insurance marketing strategy for insurance agents.
Build A Website That Can Be Used As Sales Collateral
Although your insurance business likely already has a website, it is essential to ensure it has been built to serve as a hub for converting prospects into customers and providing all of the information they need about the company.
Your website’s landing page is one of the most important pages on the site, and it must be able to draw in users immediately so they do not click away to look for a different agent. This requires a thorough understanding of what they are seeking and how to present information in a way that will appeal to them.
While the message is the most important aspect of the website, the site itself must also be intuitive to use and optimized to create a good user experience. This means ensuring fast loading times, posting contact information clearly and including compelling calls to action. Some insurance agents are finding success incorporating a chat feature that allows customers to get their questions answered right away.
Highlight What Makes Your Insurance Company Different
The content on your website provides you with the perfect opportunity to highlight what makes your insurance company different. Whether you have unique service offerings, a highly experienced team or a trove of excellent reviews, your content is a great way to inform the public about what makes your company special. This information can also be used to create social media posts that build brand awareness and help form a more personal relationship with prospects.
Create A Pay-Per-Click Advertising Campaign
Another helpful method in marketing for insurance agents is pay-per-click (PPC) advertising. Creating PPC ads for your insurance company that tout your competitive rates can be a great way of standing out from the pack in this competitive field as most customers are seeking a good deal.
PPC advertising can be especially useful while waiting for your other SEO efforts to pay off as it can put your name in front of internet users even if you are not ranking well yet. It can also be used to generate leads on platforms such as LinkedIn, Facebook, Instagram and YouTube.
Improve Branding Through Social Media Platforms
Social media plays a valuable role in digital marketing for insurance agents. It gives you an opportunity for direct client interaction and more word of mouth recommendations while building brand awareness.
One advantage that social media has over website content is the greater potential for personalization. From creating a Facebook page for your business to interacting with users on Instagram, social media is a great way to expand your reach as an insurance agent.
Keep Up With The Latest Search Engine Optimization Practices
Having a well-designed insurance website is only part of the equation; you will also need to ensure that prospective and current customers are able to find it easily. Search engine optimization (SEO), when performed correctly, can ensure that prospects will find your insurance website when they type in specific phrases and terms that match your offering.
Many insurance agents work with an SEO company as they are well versed in the hundreds of factors that can impact your ranking in search engines, from keywords and quality backlinks to optimized titles and descriptions and ensuring the website is as mobile-friendly as possible.
Another important component of SEO is a blog. The websites of most insurance companies are largely composed of static pages about the products and services they offer. However, Google rewards fresh content and places websites with regular updates higher in the search engine results pages.
A blog not only offers you an opportunity to regularly update your site, but it also allows you to include more keywords and draw in more potential customers.
In addition, blogs can be written with a view to providing users with helpful information about insurance, which can build your business’s authority with search engines and further increase its rankings. Providing explanations for complex topics in insurance using simple terms that customers can understand is a highly effective method for accomplishing this.
Work With A Trusted Insurance Marketing Agency
Creating a strong digital marketing strategy can be very challenging for insurance agents, and entrusting the job to a professional digital marketing agency with experience in the insurance industry can make all the difference.
At 321 Web Marketing, our SEO professionals can create a customized plan to help you reach your target audience, build trust, raise user engagement and convert more leads. Contact us today to schedule your insurance marketing consultation.