Today, law firms have more options than ever for marketing their business. Traditional forms of marketing, such as advertising through magazine, newspaper, radio, and TV, may seem ideal; however, digital marketing has proven to be much more effective. According to a study by MDG Advertising, 70 percent of consumers prefer to learn about products and services through content as opposed to traditional advertising methods.
As the internet has become a go-to for individuals in search of legal services, law firms must adapt to these changes and enhance their online presence. Digital marketing for law firms can be an effective way to reach a larger audience, engage directly with clients and prospects and create brand awareness. Law firms of all sizes can benefit from marketing their business online and creating a social media presence. Learn more about the benefits of digital marketing for law firms and how to leverage the power of digital marketing.
Top Benefits of Law Firm Marketing Campaigns
A digital marketing campaign consists of a coordinated plan by a business to drive engagement, traffic, conversions and revenue. This online strategy can help a law firm build a strong online presence and a loyal following of people who may be interested in the services being offered. There are many benefits of creating a marketing campaign for a law firm, starting with cost-effectiveness. Digital marketing is generally more affordable than traditional marketing. Law firms are also able to reach more customers in their target demographic by gathering relevant marketing information and creating a campaign that reaches the right consumers.
Building Brand Awareness & Credibility Online
There is a distinct difference between a strong brand and a weak one. A strong brand stands out in the mind of consumers. They know their competition well, are experts in their field and have a clear vision and mission that is well communicated. These values are not always well received through traditional marketing methods. Digital marketing allows law firms to build brand awareness and credibility by sharing expert information and engaging directly with consumers. This can help build a sense of trust, and reflects the professionalism and passion of a business.
Figure 1.1 is an example of just how important brand awareness is in the law firm industry. Our client, KPPB Law, is being searched directly on Google at least 300 times per month. This is a direct result of our marketing efforts, as individuals who once discovered KPPB Law online are now beginning to return to the firm.
Acquiring Clients Outside Of Your Firm’s Location
Print ads and similar forms of traditional marketing are often limited to a certain location. When businesses want to broaden their scope, they move their advertising to an online platform. Through digital marketing, a law firm’s reach can go much further and become much more targeted. Billboards, magazine ads and other classic advertising methods are seen by a variety of people, all of whom may not be part of the target audience. This can be a waste of advertising dollars. Digital marketing allows law firms to reach clients outside of their direct brick-and-mortar location, which can help skyrocket growth and build a law firm’s reputation more quickly.
Showcasing Expertise & Building Trust Through Content
Content marketing is an important branch of digital marketing. This strategic marketing approach involves the publishing and sharing of valuable, consistent and relevant content that is designed to attract a target audience. In addition to being an interesting read, this content can showcase a law firm’s expertise in the legal field. When content provides readers with valuable information that answers important questions or provides valuable advice, it helps build trust within consumers. Once created, content can be shared again and again across the web, making it a long-term marketing strategy. Content can also be published on a variety of platforms, such as business websites, social media and news feeds.
Utilizing Market Data To Target Specific Clientele
Defining a target audience is one of the most important components of digital marketing, but this process is not always easy. When defining a target audience, a business will want to gather information to create their ideal customer. This could include information like age, geographical area, or gender. Businesses can also gain feedback about who is using their services by asking questions and conducting surveys. By collecting market data, a law firm can learn more about its target clientele and use this information for developing new campaigns.
Speak to The Experienced Law Firm Marketing Agency
Digital marketing is one of the best approaches to reaching a target audience and growing a business brand; however, it can be challenging to get started. Working with an experienced law firm marketing agency, 321 Web Marketing, can be an effective way to gather important information about a target audience and develop marketing campaigns designed to grow a law firm over time. A digital marketing expert can also help a law firm grow its online presence through content marketing, email marketing, SEO marketing, social media marketing and website design. For more information about the benefits of digital marketing for law firms or to schedule a meeting with a digital marketing expert, contact 321 Web Marketing.