May 1, 2019 · 
5 min read · 
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The data provided by insurance marketing campaigns is no secret – promoting your agency online can result in a higher amount of clients. Unlike television, newspaper, or billboard ads, there is total transparency in the results provided by digital marketing. For 321 Web marketing, we have developed several successful insurance marketing campaigns over the years. Using digital marketing strategies such as search engine optimization (SEO), content marketing, social media and email, we have helped agencies across the country receive a steady increase in clients.
Examples Of Successful Insurance Marketing Campaigns
When it comes to marketing your insurance agency online, there are several metrics that you can track. For example, Google informs you of the demographics of your viewers, how long they spend on your site, and the search terms they used to find your website. With this data, we work with our clients to develop a marketing plan specifically tailored to their target demographic. Here are two examples of clients who have benefited from our custom insurance marketing campaigns.
Client #1 – Headquartered In Fairfax, VA
Start Of Contract – July 2016
Our first client is an insurance company based in Fairfax, VA. The client has been working with our insurance marketing experts for nearly three years. Within that span of time, the client’s number of users has skyrocketed from 1,002 (Figure 1.1) to 340,834 (Figure 1.2) as of April 2019. The number of organic keywords used on the side has also grown from 236 to 11,142. Increases in keywords are important since they improve the likelihood that web users will find the client’s website through search engines, giving their site higher odds of being included in search results for different search terms.
Data As Of April 2019
In addition to an increase in organic traffic, the client’s amount of referrals have increased. These referrals are critical in insurance marketing campaigns since they build a network of trust among the client’s website and other sites that a potential client already finds credible. This provides a strong recommendation for a potential customer, thus increasing the likelihood of the potential customer to convert into a regular client. Referring domains for this client began at 86 in July 2016 and have since increased to 247. Referring pages, meanwhile, have seen an equal amount of growth, from 350 to 1,053 in the span of nearly three years.
Client #2 – Headquartered In Los Angeles, CA
Start Of Contract – March 2018
Our next insurance client has been with us for just a little over a year. However, it has experienced significant growth within this time period. The agency’s number of website users has improved dramatically, from 27 in March 2018 (Figure 1.3) to 8,966 as of April 2019 (Figure 1.4). Its organic keywords tracked on the site have also risen from 89 to 599. These increases are due to extensive keyword research based on frequently searched terms by web users. Implementing keywords that are popular but are also specific to a client’s services into their website can help them gain web users that are more interested in the agency’s insurance policies than others.
Data As Of April 2019
Similar to the first agency, referrals have steadily increased for this client over time. It began with 10 referring domains, which has risen to 88 in a little over a year. In addition, the referring pages are up from 12 pages at the start of contract to 1,794 today. These referrals from other websites will continue growing as we generate more content increase social media presence, and promote brand loyalty for the client. These methods can all help other sites feel comfortable referencing and recommending the agency’s brand as it will appear to be a professional, reliable, and trusted source of information regarding the insurance industry.
Not sold yet? Make sure to read the top benefits of working with insurance marketing agencies.
Beginning Your Insurance Marketing Campaign
If you are ready to promote your insurance agency and receive results similar to these clients, speak to 321 Web Marketing. Our team of digital marketing experts can develop customized insurance marketing campaigns for all agencies, no matter what size or what lines of coverage they provide. We can also work with your current marketing team to devise and implement a strategy that is best suited for your agency. For more information about insurance marketing campaigns, contact 321 Web Marketing online or call us at (703) 810-7557 to receive real results.
Related Articles:
- Insurance Marketing Case Study
- Ultimate Insurance Marketing Guide
- Benefits Of Digital Marketing For Insurance Agencies
- Benefits Of Local SEO For Insurance Agencies
UPDATED: Feb 21, 2020
Kim Greer
OFP Law
One of the best business decisions I ever made was to contract with 321 Web Marketing. Jonathan Gessert and his team are knowledgeable, efficient, and effective, making digital marketing goals easy to achieve and helping [...]
Kelly Cole
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Emily Hawkins
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321 Web Marketing is truly phenomenal at what they do. Their ability to communicate and describe the steps and actions that they are implementing , Alex Zarpas in particular, is excellent. Delivering on promises is all they have done for me [...]
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I can’t say it enough, Jonathan and his team have gone above and beyond since day one to accommodate our needs and meet our goals. I run a specialty insurance brokerage based in LA and once we found 321 we never looked [...]
Richard Wilbur III
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Thanks to 321 Web Marketing’s web development work, the client increased rankings and traffic from search engines. Also, their business secured prominent positions on Google Maps and industry-relevant, profitable keywords. The client also [...]
Bruce Gemmill
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After the website revamp, the client saw a steady rise in leads from search engines, resulting in additional traffic. 321 Web Marketing is highly punctual when it comes to deliverables, and internal stakeholders are impressed with the service [...]
Drew Weeks
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321 Web Marketing delivered a sleek website that accurately portrays the size and quality of the client’s organization. All of their completed websites have received positive feedback from users who have been impressed by the UX/UI. The [...]
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321 Web Marketing has increased the client’s leads from zero to 53 monthly. Their SEO efforts pay off impressively due to a top-ranking position on Google and making the site the number one result for several local service keywords. The [...]
